MPG has bagged the Rs 30 crore LG Care Media account. MPG will be responsible for the media planning and buying. An exclusive team will be handling the planning from Chennai. The other agencies, which were short listed for the pitch, were Zenith Media and Carat, India.
Ashish Bagga has been appointed as Publishing Director, India Today Megabrand, and Satish Menon as Publishing Director and Head of the Business Group. Bagga, who was earlier Publisher of the Business Group, has replaced Mohini Bhullar as the Publishing Director, India Today Megabrand. Industry veteran and long-time serving India Today hand, Bhullar, would now be Executive Director, Corporate Affairs.
How does the purchase behaviour of the South Indian male vary from that of the South Indian female? How is his interaction with everyday brands different from that of his counterparts in other parts of the country? What do South Indian women want from their brands and how are they different from women in the rest of the country? The answers to these are just some of the many nuggets of information that are available to Rediffusion DY&R, which has undertaken a survey that gathers information on 1,375 brands from 3,000 consumers in eight cities across India based on the findings of the BAV.
Even as Hindustan Lever Ltd (HLL) is switching over to fee-based compensation system, Britannia Industries Ltd (BIL) is looking at various options to enhance the efficacy of its adspend. This year, the company is also planning to hike its adspend by 10 per cent to promote its products in the Indian market.
Ever since TRAI made it mandatory for cellular operators to continue providing incoming calls and SMS to pre-paid subscribers even after the talk-time value is exhausted, the pre-paid segment has been on a high growth trajectory.
Godrej Industries-Foods Division has set its foot into the Rs 300 crore health foods market with it’s new health beverage ‘Godrej Sofit. The product is a combination of Soy milk and natural fruit juices. Positioned in the market as, ‘The New Taste of Health’ it is an attempt on the part of the company to offer innovative health solutions.
Unshaken by the misfortunes of other dotcom ventures, e-recruitment firms have proved that irrespective of market fluctuations, jobs will remain an active sector both with givers and seekers. But despite the continuing success of these ventures, most e-recruiters seem to have learnt much from the doom period. The clear advertising and promotional strategies applied by the sector’s top players today is a fitting example.
Muktesh Pant has resigned as chief marketing officer of Reebok International Ltd in order to start a yoga business based out of India. Pant had relocated to the US in November 2001 after serving as managing director of Reebok India. Announcing his resignation, the company said Pant had decided "to pursue his life-long dream of establishing a business that connects him to his roots in India, a country where wellness of the mind, body and spirit is held in high regard and serves as the very essence of the Indian culture".
Media planners maintain that emailers work in conjunction with banners but there are certain pitfalls to be avoided. The E-commerce market itself holds the potential of topping Rs 2,000-3,000 crore. Read Focus in iZone to get the bigger picture.
Staying clear of the finger-pointing fraternity, Swapan Seth, CO-CEO of Equus Red Cell, doffs his hat to the campaign that has generated much heat. It's a terrific idea executed with perfect timing, he says. Seth comes out blazing with his views on the campaign in this week's Viewpoint.
Saffola’s last TV commercial was in 2000. The plank was health and well being. But somehow, the heart care factor did not come out strongly. Ashish Bhargava, Marketing Manager - Saffola, Marico Industries states, “Though the campaign worked for Saffola in a limited sense, it was realised that the dimension of health was not clear.” There was a lull in overall edible oil advertising, with Saffola being no exception. However, the brand is back on the airwaves.
For those who regularly check the Star report card, the unusually high ratings in the late night slot are not a big surprise. The channel seems to have altered the viewing habits of people. The night fest that begins at 8 p.m., stretches well beyond 11.30 p.m.
Given the glossy sheen, colour, and other innovative ideas that creatives play around with, a print advertisement looks the best in a magazine. Even the milieu it is set in indicates more involvement. Add to this a longer shelf life, and one has higher frequency. These are the ideal ingredients of a good media vehicle. However, all this does not reflect in a media plan. It is worth exploring the factors that cause this and the future of magazine advertising. Here is a view from the advertiser’s window.
Team Samsung stumps competition by bagging the official sponsorship of the much-awaited sub-continental big fight. We are pleased to bring the historic series to our consumers, says Ravinder Zutshi, Director-Sales, Samsung India
Hindustan Pencils, the country’s largest pencil manufacturer, has zeroed in on Ogilvy & Mather, Mumbai as its creative agency. The company had short-listed McCann Erickson, Ambience Publicis, Triton Communications, Euro RSCG, Ogilvy & Mather, Mumbai and Contract.
There have always been issues about the media consumption habits of upmarket audiences – more so when it comes to TV viewing habits. The media fraternity, as well as advertisers find it difficult to track it. At that level, perceptions play a pivotal role. TAM has plans to change all this. TAM aims to provide data on what this audience is really watching.