After weeks of speculation, the ICICI Prudential Life Insurance account has headed Mindshare’s way. The size of the business is estimated to be around Rs 20 crore and was being handled by Initiative Media.
In a simultaneous three-city launch General Motors India announced the launch of 'Tavera', a multi utility vehicle. Company plans aggressive multimedia campaign to go with the launch.
Canon India Pvt Ltd, a leading complete digital imaging company, has announced new distribution plans aimed at bringing digital imaging solutions directly to consumers through retail stores. It launched its first Canon Retail Station in Bangalore and the 18th in the country. It plans to open 1,000 such stores across the country.
Nestle India, in a bid to beat the slowdown in the FMCG market, has decided to extend its fastest growing brand, Maggi, to two more product categories. It has also begun to aggressively promote the smaller pack of Maggi noodles at Rs 5.
This summer Lux is interacting with its consumers through its first mega promotional campaign (Lux Star Bano, Aish Karo contest) featuring Aishwarya Rai. Created by its advertising agency JWT in Mumbai, this is not the average promotional ad with small budgets but has the size and spends comparable to Lux's mega ads.
ITC Ltd's Internet-based rural project, `e-Choupal', has won the inaugural `World Business Award' instituted in support of the United Nation's Millennium Development Goals.
Financial companies and their advertising agencies are realising the need to fine tune ad campaigns and conform to market sentiments, especially in event of political uncertainties and vulnerable popular sensitivities.
The Telecom Regulatory Authority of India’s attempt to unleash a broadband and Internet revolution has met with stiff resistance in the department of telecom. Officials in the telecom ministry are questioning the viability of proposals like open sky policy for direct-to-home television services and very small aperture terminal operators, exemption in payment of royalty fees and reduction in annual licence fees.
Public broadcaster Prasar Bharati is likely to be among the foremost areas of attention for the new information and broadcasting minister. Sources close to the Left parties, though they’ll only support the government from outside, have indicated that several issues related to Prasar Bharati would be under scanner once the new set-up is in place.
NDTV had a fabulous debut on the bourses yesterday. The scrip got listed at a premium of 44.29 per cent to the final offer price of Rs 70.
This was evident from the opinions of more than 20 CEOs who participated in the 2nd India BPO Summit organized by V&D bpOrbit in four major centers of BPO.
In a simultaneous three-city launch General Motors India announced the launch of 'Tavera', a multi utility vehicle. Company plans aggressive multimedia campaign to go with the launch.
Traditionally it was only creative work that got noticed and rewarded. With media getting complex, media strategy has become an important part of the overall marketing mix, says Kalpana Rao, VP, The Ad Club, with reference to EMVIES.
Action is emerging as the most happening genre for English general entertainment channels in India. Both Zee English and Star World have a number of action shows in the pipeline.
Seema Nayak, who was heading the IOC account, along with Associate VP Partho Ghosh at TME has put in her papers. Her designation at the agency was that of a Media Director.
Triton Communications has bagged four accounts worth Rs 40 crore within last two months. Agency has also made eight senior level appointments to keep pace with its clients’ requirements.
“We pride ourselves on being a people oriented station, not a star oriented one."
‘I have always believed that public relations require strategic thinkers and competent business minds. By strategic I mean that part of PR where practitioners are, if not more, equally involved with formulation of communication messages and strategies.’
'We are going overseas with a café coming up in West Asia. The first café is expected to open by June 2004. We have the right background of taste for coffee. It is due to the ideal customer positioning and approach that the footfalls have increased.’