Archana Vyas, who was handling media duties of Pepsi at Mindshare, Delhi, is moving to Reckitt Benckiser India Ltd., as media manager.
Healthworld Communications Group, world's third largest healthcare communications group, has announced the launch of its India operations. Healthworld's "for the life of the brand" approach to brand communications is closely aligned with the essential nee
Pinnacle Info. Solutions, one of the leading Wall Street technology solutions provider, revealed a new corporate identity with a name change to Accurum.
Ending five months of turmoil, corporate infighting and swirling rumors, Coca-Cola Co. this morning announced to its employees that its president and chief operating officer, Steven Heyer, is leaving the company. Mr. Heyer's departure comes just one week after the man who beat him out for the top job, E. Neville Isdell, took over as chairman-CEO.
Bajaj Auto Ltd (BAL) has plans to capture the entry level segment in the motorbikes market in the country. In view of this, the company is all set to give a major marketing thrust to its recently launched Bajaj CT 100 bike.
After the decision of Mr Shashi Kalathil, Executive Director, Marketing, to quit Pepsi, the company today said its Head of Operations (South), Mr Prakash Iyer, is moving to China as Regional Vice-President "to handle larger responsibilities within Pepsi".
CNN, coffee and SMS: what a heady brew! Broadening the ambit of interactive marketing, CNN and contests2win have come up with "Make the Connection", an exciting SMS game that can be played over a cup of your favourite coffee at Barista.
Healthworld Communications Group, world's third largest healthcare communications group, has announced the launch of its India operations. Healthworld's "for the life of the brand" approach to brand communications is closely aligned with the essential needs of the clients and their brands. From the early phases of brand development to extending the brand lifecycle, they have demonstrated the ability to drive success.
The WPP group, has inked a $100 million outsourcing deal with WNS Global, India’s largest third party business process outsourcing (BPO) company. The deal, spread over the next three years, involves four of WPP’s market research entities.
After years in the dumps, the print media has started reclaiming advertising maketshare from the electronic media. During the period between January and May this year, the print media has cornered advertising worth Rs 2,140 crore which is very close to the Rs 2,202 crore bagged by the electronic media.
Before making its final recommendations on the controversial conditional access system (CAS), the Telecom Regulatory Authority of India (Trai) has set up a meeting with TV broadcasters. Trai has also asked research service company IMRB to conduct a study on CAS, to arrive at a pricing benchmark in the new regime, among other things.
Jaya TV has launched two new serials, Ethir Neechal and Kalki, which have the lead characters as women with a positive outlook towards life.
MAX is extremely upbeat about the prospects of ICC Knockout Challenge. The channel is currently in the process of negotiating with some key brands for sponsorship arrangements. Media buyers are awaiting the details and once again debating whether Cricket gets more than its due or if it is 'the thing'.
Tools have become an indispensable part of media planning and buying process. Most media agencies swear by them. But do the clients really think that these tools have brought in a value add to the entire process?
"There is always place for new players. End of the day, consumer likes choices. But there has to be quality in delivery and channels shouldn’t copy each other. They should have something new to offer. Only then the category itself will evolve into the television of tomorrow."