India’s mobile subscriber base increased by 1.66 million customers in July 2004 to touch the 39-million mark. Reliance Infocomm continued to be the largest mobile player, with 8.45 million subscribers.
Tata Group targets youth through its motor sports brand Tata Racing. A tie-up with contests2win has been worked for the second time. The whole idea of these events is to give the brand Tata a contemporary look to woo the target group.
It’s not only that the grass is greener in the countryside, that's also where a chunk of corporate topline actually comes from. Rural marketing experts rue the fact that the Rs 1,23,000-crore domestic rural marketscape has the potential to double, yet remains largely uncharted.
Even as the ink over the deal between Sanyo Electric Company and BPL slowly dries, a host of questions are being raised. The key issues now: Will this mean a new lease of life for the one-time Number One brand in the CTV segment and leader in frost free refrigerators?
Titan Industries has launched four new collections of designer jewellery watches under the Nebula range for the bride. The high-end collection – purely diamond and ruby studded, were unveiled at the ‘Celebrating Vivaha 2004’ by TV actress Gauri Pradhan. The new collection is priced between Rs 35,000 and Rs 40,000.
Fiat India is reworking its advertising strategy through a new set of commercials as the company has decided to change its track from high-decibel celebrity endorsements in the past.
The Ahmedabad-based Audience Measurement and Analytics, which has entered the television audience measurement business with its online service aMap, plans to rope in one of the Big Four global accounting firms to validate its work.
In an attempt to disintermediate the bidding process for the multi-crore cricket telecast rights, the Board of Control for Cricket in India (BCCI) is considering permitting only those companies that own television channels to participate in it.
It’s official. Carbonated soft drink major PepsiCo has taken the plunge, finally: it has revised its pricing strategy upwards in the country. The new pricing--being rolled out in select states--marks the end of the much talked about Rs 5 or ‘affordabilty strategy’ flanked by the soft drink major for the last two years.
For the third time, India made it big at the Promax Marketing Awards. Four Indian entries have bagged 10 awards at the Promotional Marketing Awards of Asia (PMAA) 2004. The proud four - Pepsi, Hungama.com, Radio Mirchi and Cartoon Network are waiting for the International Globes' award to be held in October in Miami, USA.
Consumer electronics major LG Electronics India has lined up a budget of Rs 50 crore for promoting various cricketing events this year including the forthcoming ICC Champions Trophy. The company is focusing on below-the-line activities like hosting events etc.
Adidas has launched a global campaign, called 'Impossible Is Nothing' in India, on Friday. Adidas brand ambassador Sachin Tendulkar unveiled a 60×40 feet 'Impossible Is Nothing' outdoor image of his own to kick off the campaign in Mumbai.