The Rs 100-crore Modi-Revlon Ltd has charted out new marketing plans to spur volumes of its ‘Revlon’, ‘Street Wear’ ‘Liquid Lip’, ‘Lip Glide’ and ‘Lip Gloss’ lip colours across the country.
There is an interesting scenario emerging in the consumer electronics industry with regional players readying for battle with MNC brands. After silently watching multinational brands target their stronghold—the semi-rural and rural hinterland—regional players are getting ready to hit back by taking the battle into their backyards.
PepsiCo India plans to field upcoming cricketers Irfan Pathan and Mohammad Kaif to pitch for its soon-to-be-launched $2-billion sport drink Gatorade.
It’s a study in contrast in some ways for China and India. Although government initiatives may have an adverse impact on newspapers in People’s Republic of China, they’ll be helpful for India, according to a Price-waterhouseCoopers (PwC) survey.
This television channel airs commercials of Hindustan Lever exclusively. Hindustan Lever’s media buying agency, MindShare, a WPP group outfit, has started its own cable TV channel, T Matrix, in Delhi, Uttaranchal and Gujarat.
Usage of below-the-line activities for brand building and promotion seems to have caught the fancy of FM major Radio Mirchi. The group plans to come up with almost two BTL initiatives every month to establish direct connect with listeners. Nandan Srinath, Senior Vice President – North, says consumer-led activities have always been quite effective in brand building and promotion.
Washing Machine advertising in print has grown by six per cent in the H1 of 2004 as against same period last year. Advertising in this category shows a considerable 15 per cent dip for the period between 2000 and 2003, says an AdEx study.
Hello Tunes - a ring-back tone facility from Bharti Tele-Ventures, is a personalised music service where the caller is entertained with music clips instead of the traditional ring tone. Initially launched in Delhi and Karnataka, the service would be made available in six different languages.
Looking at the big screen objectively, the medium is seen tailor-made for certain categories such as retail, durables, automobiles, finance and cellular entities. Marketers perceive wastage of effort in advertising in theatres and multiplexes. How far responsible is the mindset of theatre-owners in losing out ad revenue from big advertisers? exchange4media looked deep into the issue.
It’s celebration time for ‘Jassi Jaissi Koi Nahin’. The programme that changed STAR’s ‘top 50 on 50’ equation completes one year on the Indian television. Tarun Katial, EVP, Programming and Response, SET India shares that the channel has quite a few plans to celebrate the occasion.
Sanjeev Kotnala has quit Mudra Communications to join Dainik Bhaskar as Senior General Manager, Brand Communications. At Dainik Bhaskar, he would be focusing on brand communications and strategic planning of the group and would be based in Mumbai.
TAM numbers for the opening match of the Videocon Cup are out. The series had made the industry excited with strong teams contending but the first set of numbers reflects that the match has not delivered as per industry expectations.