Pepe Jeans’ new Autumn 04 collection conjures an interesting blend of colour, fabric and style. Pepe has fashioned red and hot pink for the season for ladies and double layered jersey for men giving a macho effect with total comfort.
Anchor Daewoo Industries Limited (ADIL) is relaunching its brand with a slew of new products in the CTV, DVD, refrigerator and microwave oven range. It is hoping to use excess manufacturing capacities by getting into tie-ups with existing OEM manufactures.
As competition hots up in the Indian motorcycle industry, Bajaj Auto Ltd (BAL) and Kinetic Motor Company (KMC) are chalking out aggressive marketing plans to race ahead in this sector.
Moet Hennessy India, part of the Paris-based luxury goods group Louiss Vuitton Moet Hennessy LVMH), has launched the premium vodka brand ‘Belvedere’ in India. Managing Director Ashwin Deo says the company’s focus will be to develop the new segment of ‘luxury vodka’ by introducing Belvedere to the most influential Indian consumers.
Media goes abuzz with activities as the festive spirit clutches Kolkata. Joining hands with corporate Kolkata, media houses have lined up array of initiatives, cashing in on the biggest opportunity of consumer-connect in the east. Live coverage, awards, special shows, print supplements – media companies have in store lots more to attract the audience.
To promote its new enterprise services, Airtel has come out with a series of ads targeted at CEOs and CFOs. The telecom major is aggressively promoting its enterprise business through print, electronic and below-the-line activities, with the basic communication theme of ‘business@ease’.
From auctioning online air tickets, Indiatimes is fast emerging as an online consumer durables mall. So if you are planning to buy any consumer durable at the cheapest possible price, all you need to do is take part in 'Tell Your Price', a proprietary-pricing tool.
It comes as no surprise that there is introspection about cricketers as brand ambassadors. Experts say that advertisers have put in over a whopping Rs 400 crore on cricket this year. If celebrity cricketers work as a detriment to the brand they are endorsing, then it is cause for worry for advertisers.
Cartoon Network has seen timely growth in India since it first arrived in the country. In tune with its growth in popularity, Turner Entertainment has decided to sell its spots, in accordance with individual programmes rather than separate time bands.
Media perceptions about India are changing around the world. India is seen as embracing globalization and shedding off its isolationist and self-sufficiency mindset. However, there is an indication to take India beyond the ‘outsourcing’ label with planned and sustained communications.
It’s impractical to believe that publications charge the same rates to all their clients. In fact, it all depends on negotiations. However, Mid-Day finds that its strategy of rate differentiation is paying dividend.
Soon after moving to a single research agency (AC Nielsen) for handling the data collection and analysis, fieldwork of NRS 2004 is about to begin. As was expected, there is attempt to make the data collection and analysis process more robust. To begin with, the NRS 2004 sample size would increase 30 per cent vis-à-vis the previous survey.
O&M shines brightest in the race to the Effies 2004, clinching maximum number of laurels. The agency has bagged two of the three gold awards offered. It has been honoured with the Grand Effie award for its highest award-winning account, Hutch.