Toyota Kirloskar Motor on Thursday launched the Toyota Innova, India's first three-row seating passenger car. The state-of-the-art car will be available in the Indian market in a price range of Rs 6.82 lakh to Rs 10.03 lakh.
In line with its plans to grab a 20-25 per cent share of the Marie biscuits market in the next two years, ITC's foods division has re-launched Sunfeast Marie as Marie Light. It has also launched a new advertising campaign to drive home the message that this Marie is healthier as it contains wheat fibre and more milk compared to the other versions, which are made of maida.
Tea lovers are in for a surprise. The Capital will now witness the very first exclusive outlet of tea. Gunjan Jindal of Rs 500-crore Jindal Photo Ltd has launched an exclusive tea retail chain - Passion Tea - with the tag line 'My Cup of Tea'.
As a likely fallout of the recent public interest litigation against unsolicited calls to personal mobile numbers, GSM cellular player Hutch today announced a `Do not Disturb' initiative to protect its customers against such calls.
CavinKare has entered the beauty and grooming market with Trends In Vogue, a chain of salons providing grooming and beauty solutions for the entire family. TIV offers a unique combination of salon and spa through two specialist products -- LimeLite and Salon Green Trends.
India will join the select band of countries like USA, UK, Canada, Denmark and Iran etc. with the live telecast of Parliament proceedings on Doordarshan, beginning with the Budget session of Parliament from February 28.
Patience is imperative in building a brand, was the thrust of the argument of Peter Hammond, Regional Director, Esprit, Asia, at the KSA Retail Summit. Graham Hales, Executive Director, Interbrand, UK, underlined the importance of "thinking differently" and the need for "a brand to own a place in the hearts and minds of people."
Catch Fido on an Indian setting now. Pepsi's lemon-lime brand 7UP has kicked off its new campaign for 2005, co-starring brand mascot Fido Dido with Bollywood star Yana Gupta. Fido has been 'Indianised' with the quawaali backdrop and of course Gupta adding the 'Bollywood' feel. JWT has made the commercial.
Consumer durables and FMCGs invariably generate a lot of excitement. This is a market dominated by mega brands, the likes of Samsung, Philips, LG, Electrolux, Whirlpool, HLL, P&G, Dabur, Videocon, the automobile companies, who generate huge decibel levels. What is their wishlist for Budget 2005? Read on…
The Internet can be used as a powerful branding tool. Almost all the mainline portals are reporting a drastic increase in the number of advertisers. According to an Initiative media study, the Internet ad space, which was mere 0.5 per cent of the total ad pie, grew to around 34 per cent.
STAR Movies has bagged the exclusive rights for the Red Carpet at the Oscars. Not only will the channel telecast the show, but VJ Yudi will also host the show rubbing shoulders with the biggest celebrities of Hollywood.
Hungama TV, one of the new names that entered the kids' space last year, has introduced a series of change in its programming. The channel has reworked some of the present shows and has started a Hindi movie band.
Contract's Design Sutra has bagged a new project with Fair and Lovely. Earlier, it has taken up a number of successful projects, which include Cadbury, JW Marriott and Asian Paints etc.
Simplicity, surprise and smile are the three S that can lead to the fourth S - success of your brand in advertisements, said Keith Reinhard, Chairman of DDB Worldwide Communications Group Inc, while speaking on 'Creativity in a Changing World' in the Capital on Wednesday evening.
Experience in this industry matters a lot but more than that is your ability to put forth your point of view in a forceful manner, in addition to verbal and written communication skills. This job also requires a lot of listening skills, patience, ability to network and knowledge. Planning and execution are also very critical factors.