Come April, P.S. Sunder, who is currently Zonal Manager-South for Hero Honda, has been made General Manager, Marketing, and will head marketing functions of the two-wheeler major. He replaces Pradeep Saxena, who recently moved to Hyundai Motor India Limited as General Manager, Marketing. He will assume his new responsibility in April and move to Delhi.
Sri Adhikari Brothers Television Network (SABTNL) has entered into a strategic agreement with the Singapore-based SET Satellite, owner of Sony Entertainment and Max channels, to sell its brand and 1305 hours of library programs for $13 million ( approx Rs 57 crore).
Tissot, a part of the Swatch Group, the world's largest watch-making conglomerate, has launched the Tissot T-Race in India. This timepiece for biking enthusiasts is priced between Rs 15,050 and Rs 15,950.
Nestle's newly appointed chairman and managing director in India, Martial Rolland, attributed the slow growth shown by the company to changing consumer spending patterns.
Nokia leads the Indian GSM mobile handset market with its share increasing 8 per cent to 67.6 per cent since August 2004, according to an ORG-GFK study. The study says that Nokia models occupy the top three positions with Nokia 1100 being the largest selling brand in the country. The others are 3315 and 2300 followed by Samsung's C100, Nokia's 1108 and Nokia's 3310.
Global market research firm Synovate is bringing its advanced telephone and web-based survey technology, ViewsCast, to India. ViewsCast captures feedback directly from customers at the point of service, with results accessible on the web in real-time.
MAUJ, one of the leading wireless content players in India, has tied up with Filmkraft. The tie up will bring to the mobile users a range of mobile content, including games, wallpapers, video and themes from all the Filmkraft's productions. The association will also allow mobile users to play games based on characters from bollywood blockbusters.
Mirza Tanners Limited, a footwear exporter and manufacturer of Red Tape shoes, has launched Red Tape Lites for the contemporary male. The new range will kick off this spring and a print campaign has been lined up.
Coca-Cola India is gearing up for the peak season sales by taking several new marketing initiatives, involving flagship brand Coke, ThumsUp and Limca. After a gap of several months, the company has repositioned Limca on the freshness plank.
The Times’ group music store Planet M’s television commercial beamed on Zoom in October showed an auto driver drawing the notes of Beethoven’s symphony on the wall as he was urinating. One may have thought of the ad as a piece of creativity, but the Advertising Standards Council of India (ASCI) objected to the ad.
The second leg of the four-city event in Bangalore on Saturday evening witnessed top-notch marketing professionals discussing the return on investments and measurability of various marketing initiatives.
Hindi dailies rock the charts but an interesting point to note from the results of IRS 2005 R1 is that when the top ten Hindi publications are seen, all dailies have registered a growth. However, the weeklies and fortnightlies see a dip in readership.
Grey Worldwide is on the winning spree again. In the wake of multi agency pitches, the agency has bagged the creative duties of Moser Baer and GE Capital International Services (Gecis), the outsourcing arm of GE. While Moser Baer is pegged at Rs 5 crore, Gecis is in the region of Rs 10 crore.
McCann Erickson has bagged a silver and a bronze at the 8th Asia Pacific Advertising Festival (AP AdFest) in Pattaya, Thailand. It has got the silver in the outdoor category for the Big Bubble Perfetti innovation, and the bronze for the Hanes wedding night tagless comfort commercial.
Visual appeal always had a prominent place in advertising. How can the visual element be translated into an effective selling message? This is the crux of every advertising campaign today.
A look at the top ten English publications, as per Indian Readership Survey, 2005 R1, shows that most publications have seen loss in readership. Even as print giant Times of India is right on top of the list, players like Hindustan Times and Outlook have reasons to celebrate with the growth they have registered.
IRS 2005 R1 numbers are here and Dainik Jagran is again right on top. A look at the top twenty publications shows that while players like Malayala Manorama have dropped places due to readership dip, print giant Times of India too shows a fall this round. Sheer readership growth puts Jagran again on top where the publication registers the highest growth.