Tata Tea has been quick in its decision making. Where all the presentations culminated yesterday, the company has zeroed in on Madison Media to handle its media duties. The account is in the region of Rs 20 cr.
Seagram has identified five core brands to build its spirits business in one of the world's fastest expanding markets. The company, will rely on its local whiskies Royal Stag, Imperial Blue and Blenders Pride, and lifestyle brands such as Chivas Regal and 100 Pipers scotch whiskies to scale up operations in the country.
In line with its objective to strengthen its product portfolio in the GSM market in India, LG Electronics has launched its new model of GSM handsets G 1800 on Wednesday. The company is targeting to sell around 30,000 G 1800 handsets per month.
Stringent copyright laws are necessary to ensure a healthy growth of the Rs 25,000-crore entertainment sector.
In line with its commitment to explore the various facets of wildlife, Animal Planet has planned to showcase a new series titled Land of the Tiger spanning over five weekends starting from April 2. The series will be aired every Saturday at 10 pm.
Vijay TV, Star's Tamil entertainment channel, is conducting a musical nite at Chennai to celebrate the 50th birthday of singer-composer Hariharan on April 2.
As part of it's recently rolled out signature campaign, 'Australia - A Different Light,' Tourism Australia has entered into an interactive marketing offering with Barista coffee outlets and contests2win.com
Hyundai Motor India Ltd (HMIL) has defended its stand regarding an advertisement campaign positioning its B-segment car, Santro, as a five-seater and some rival models as four-seaters.
1pointsize, the Chennai-based creative shop, is on a slow and relaxed, yet steady, roll. In the last three months, the agency has been entrusted with the creative duties of Arihant Builders, Kerala Jewellers, Life Cell and PCPS. However, Sharad Haksar, CEO, 1pointsize, said, "We're not looking to grow too big too fast."
After a gap of eight years, the country's largest steel producer, SAIL, is back in the campaigning mode. Having already initiated a brand recall exercise by bringing back its old favourite: "There is a little bit of SAIL in everybody's life," the company is now planning a do complete image makeover in the next few years.
The cola brand from Coca Cola India is to start airing its new TVC featuring Aamir Khan from Thursday. The new campaign is targeted at the family, and aims to increase home consumption of the soft drink brand.
With findings of the ILT study, which reveals that the base for radio could well exceed the reach of print in cities like Mumbai and Delhi, brand custodians are a lot more assured than they used to be. Sumantra Dutta, former COO of Radio City, feels radio advertising is getting bolder by the day with carefully worded scripts, brilliantly executed situations, the right strategy etc.
Tata Tea has also joined the bandwagon of Tata companies that have been on the look out for new communication partners. Tata Tea is presently looking for a media custodian. Industry sources peg the business in the region of Rs 20 crore.