Pinnacle Systems, a leader in digital video solutions, is showcasing its new high-end brand production solutions at the National Association of Broadcasters industry convention in Las Vegas.
Toshiba Singapore's Computer Systems Division has launched a full range of mobile computing solutions in the Capital on Monday. The new line-up offers customers with a total of 18 different choice configurations to enhance their overall mobile computing experience.
Levis Strauss & Co has placed India at the top among its three focus markets for growth in the next three years. And in sync with the plans, the company is revving up its retail plans in India, besides foraying into the mid-priced domestic jeans market with Levi's Signature sub-brand.
Maharashtra Herald from the Sakal Group has launched two clubs, namely, Junior Herald Club and the Principals Club, in Pune recently for the overall development of children and society at large.
The air around Lakme India Fashion Week may seem frivolous, however, for brands that have sponsored this event, it's not easy business. At a place, where the whole world is glued to glamour and the 'who's who,' the companies have to be highly innovative to make their brands prominent. Brand launch announcements, test drive, trials and some fun. You name it and it's all arranged.
Lodestar Media has finally filled in the slot that Shivani Raina Ghosh had left vacant. The new man is GroupM's Investment Director, Parag Mhatre. Mhatre has joined in as Media Controller and would be reporting into Sejal Shah.
Sony Entertainment Television is all set to air its next reality project 'Fame Academy'. The show will come in as a daily from Monday to Friday in the 8.30 pm slot.
Given Singapore's importance on the Asia-Pacific marketing radar, the MindShare group of companies in Singapore has decided to become the first media services group to set up an analytics cell in the island-nation.
Ogilvy & Mather has named Renuka Jaypal as President OgilvyOne India. In addition to her all-India responsibilities on OgilvyOne, she will continue as National Business Director on Hutchison Telecom.
Ten Sports has signed a contract with the International Hockey Federation (FIH) giving it rights for the Indian sub-continent, the Middle East and Hong Kong for both the men's and women's World Cups to be held in Germany and Spain respectively in September 2006, as well as the men's and women's Champions Trophy in 2008.
Reuters has agreed to acquire a 26 per cent equity stake in The Times Global Broadcasting Co. Ltd., the news broadcasting company of the Times of India Group which is set to launch a news channel later this year. The channel's CEO Sunil Lulla explains that the move will help the new channel focus on its prime TG, the urban audience better.
Lowe India recently won three awards at the prestigious Asia Pacific Advertising Festival, or 'AP AdFest' hosted at Pattaya, Thailand. The agency followed it up by becoming the leading Indian ad agency with another three awards at the Asian Advertising Awards by Media Magazine held on April 21, 2005 in Shanghai.
From the days, when media agencies just emerged out of the creative man’s shadow, a large number of changes have come about, in the pitch process per say. The clients of today like ‘em suave, technologically competent and efficient in terms of processes…as opposed to the yester-years when the lowest cut was the chief deciding factor
Making a Punjabi film is not a costly proposition. Besides, there is a huge market across the globe that is waiting to be tapped. Language is no barrier to films.
We have a vast network of reporters and stringers covering every conceivable place in the region that we cover. Further, to ensure seamless flow of information, every reporter and stringer is well wired up with our editorial offices. I must say that television can hardly ever reach the remotest corners that our reporters cover.
The overwhelming response that we get from NGOs, corporates and concerned individuals alike is proof that we are needed. We are on no one’s side and we want to prove that people want information that they can trust.
We know our limitations. We are in no way intending to fight with the Goliath. I know I am David, but I also have a sling in my hand. We will build a distinct identity for Dainik Statesman with unbiased content; that will be our strength.
HT City is all about colour and that’s what we infuse in the attitude of young people. A newspaper has to change according to the changing preferences and needs of the reader. We have to cater to the changing mindset. But we are also conservative. We are not living in a sexually rampant or promiscuous society. We do not wish to upset our readers; information that has a direct bearing on life is what we provide.
I think it’s very important to have a strong volume of cricket – to launch as a football channel, an extreme sports channel or a golf channel in India (as has been done elsewhere in Asia) makes no sense. Cricket is important.
I believe that television channels are dominated by print. Very few of them are hardcore broadcast people. That is why here at India TV, we have tried to converge the broadcast-centric people. This really helps in changing the quality of programmes.
Everybody else has taken a leaf out of our book. Whether it is reality shows or talent shows, we see people imitating our strategies. Star Plus pulled off its programmes at 8 pm and introduced daily shows just because we did so. We have our own gameplan while others do what they want to. So we don’t imitate others’ strategies.
Is there really a clutter? There are just around 8-10 women-centric magazines, and I don’t think that can be called a clutter. Compare this with the situation in the Western markets. The UK alone has 120 titles in the women’s segment! The US market has some 70-80 titles. And yet, see how well GH is doing in both those markets.
Our role is to keep up with new technologies, to take into account emerging markets geographically and in terms of media, and make sure we contact the right people. No other country in the world has this kind of an organisation for producers of fiction, non-fiction, animation and distributors.
Much of the Reader’s Digest’s content is about story-telling, true stories written in a fiction format. Every issue of the Digest also has two or three articles devoted to self-improvement. People like its package, because it is practical, and contains commonsensical ideas. There is also humour in the content. It is this huge range and variety in content and the fact that the articles are very well-written that has ensured its place as the most popular magazine in India.
What we are saying is that History Channel is where the past comes alive. ‘Alive’ is the single most important word for me and we are really trying to make the past alive and give it an aura. There is an old saying, which says what we are yesterday is what we are today and what we will be tomorrow is because of what we are today. This is our way of saying that if you know a little about what was happening in the past, you would know why we are so today.
I would love Brunch to have double the number of pages and become a bigger magazine but we will take each step at a time. At the moment Brunch is the USP of HT because it is so different and there is nothing like this in the market.
The beauty of soaps is that they have no beginning and no end. One can start watching any soap midway and still not feel lost. People have lost the patience to wait for a week to see what happens next. Soon we may even see soaps being extended to the weekends.
I am here to advise The Week on design. It’s a very involved process where the top management, the editor and the editorial team have to get fully involved. It’s not about doing a one-time grid. The journalists have to understand and imbibe it on a regular basis and we are hand-holding that process.