Managing Director of Maxus India, CVL Srinivas, has now been given additional responsibilities of the Asia-Pacific operations of the agency. He has been appointed MD, Maxus, Asia-Pacific, as of May 11.
With the domestic aviation sector in full swing and talented manpower in short supply, the scuffle over poaching personnel between private airlines is getting quite fierce.
Media is a people business, and there are a finite number of media people. These finite number of media people worked, till recently, on a finite number of media products. And suddenly, there was an explosion — the number of media products multiplied — and the number of media people stayed static.
Joshua Rajarathnam is joining New Indian Express as Assistant General Manager (Marketing), Bangalore. He moves from Explocity, Bangalore
Prashant Tandon, Head-Interactive Services, American Express, is joining Bharti Cellular (Airtel) as Deputy General Manager and National Head - Broadband.
Ogilvy Public Relations, a division of Ogilvy & Mather India, has won the Ambit RSM's business. Ambit Corporate Finance is into investment banking and RSM is into consultancy services.
Samsung has unveiled four Mini DV Camcorder models in the Indian market. Ravinder Zutshi, Deputy Managing Director, Samsung India, and actress Raima Sen were present at the launch in Kolkata yesterday.
Pepe Jeans London works on a 360-degree approach in its marketing communications strategy, involving both above-the-line and below-the-line activities. Billboards and print advertising constitute Pepe's ATL strategy. TV campaigns do not find much favour because of fragmented viewership, says Chetan Shah, Country Head, Pepe Jeans.
For the first time a life insurance product has taken the interactive gaming route for its promotion. ICICI Prudential and media2win have launched a unique brand game on moneycontrol.com and contests2win.com.
Balaji Telefilms has teamed up with Symbiosis Institute of Mass Communications (SIMC) to introduce a television writing (fiction) course. The programme will be conducted between June 1 and July 31.
The 'revamped' Coolers from Dabur Foods and the new brand XS from Godrej's stable are looking at 'summer burst' with their unique positioning and campaigns. The two brands, comparatively new in the market, are ready to face the heated competition.
The Group of Ministers (GoM) on print media today recommended allowing printing of facsimile editions of foreign newspapers in India and hiking the syndication levels in Indian newspapers.
Zee Network is all geared up to launch its new channel, Zee Kashmir, on Zee Punjabi from May 16. However, plans are afoot to develop it as a full-fledged channel. The official broadcast is slated to take place on May 27.
Star Movies as a part of its new programming initiatives is introducing a new package 'Experience Hollywood' from this month. The channel is launching Star Wars 3 as a part of this package. Said Ajay Vidyasagar, Senior Vice-President (Marketing and Communications) of the channel, "Getting to view exclusive footage from a movie even before its theatrical release is a huge draw for a movie buff. And the interest levels of Star Wars Episode 3 Revenge of the Sixth are unprecedented across the globe. We have already been overwhelmed by the response."
Vivek Dev Sharma, a well-known figure in the world of advertising, passed away on Monday. He was head of strategy planning at Mindspace Communication Consultants.
Madison Creative has bagged the advertising account of Neelkanth Group, one of Mumbai's oldest and largest real estate developers.
In a single stroke, General Motors Corp. yesterday dealt a deathblow to the 200-person media-buying shop dedicated to its business and further bruised that agency's parent, the already struggling Interpublic Group of Cos.
The Media Edge (TME), one of India's leading media planning and buying agencies, has appointed Sushma Jhaveri as National Planning Head.