One day after losing the media-buying business of the largest US advertiser, Interpublic Group of Companies has named a former MTV executive to help turn around its troubled media operations, according to the company.
To encourage beauty service as a career option, Lakme has come up with Lakme Training Academy (LTA) in Mumbai.
Vijay TV's experiment of a love story as the theme for a soap on prime time, with a view to expand the audience base, seems to be working. 'Idhu Oru Kadhal Kathai' has helped garner eyeballs for soaps, claims the channel. The slot shares have increased by more than four times with the launch of the soap.
Kannada action star Darshan is the new brand ambassador for 'Knock Out', one of the most popular brands of beer marketed by Shaw Wallace Breweries in Karnataka.
Those who love vodka will get another choice from now on. In order to appeal to their taste buds, Brown-Forman, one of the largest wine and spirits manufacturer of America, has introduced Finlandia Vodka, a luxury vodka brand in India yesterday.
Coca-Cola has launched its second commercial in the Thanda tele-series. On air nationally across all leading channels from May 13, the new commercial is in the continuation of the 'Ghar Pe Rakhiye Thanda…Matlab Coca-Cola campaign, featuring Aamir Khan as Manno Bhabhi.
Whirlpool India on Friday announced a reshuffle in its top brass following the resignation of Mr Arvind Mediratta from the post of Vice-President (Marketing). Mr Shantanu Dasgupta, who was Consumer Service Vice-President till recently, has taken over as the new Marketing Vice-President.
Foreign newspaper companies wanting to print their international editions in India will be allowed to set up fully owned subsidiaries in the country. According to senior government functionaries, this has been proposed by the GoM on the print media to the Union Cabinet. However, the foreign papers wanting to print in the country will have to take prior permission from the FIPB.
Cartoon Network's in-house advertising sales, sponsorships and promotions team has branched out to Singapore to service clients more efficiently. The establishment of an office provides Cartoon Network with a strategic presence, and will position the Network for continued growth and success in South East Asia.
The Supreme Court yesterday dismissed Zee Telefilms' petition challenging Madras High Court order upholding the BCCI's decision of not awarding the telecast rights to the TV channel.
Managing Director of Maxus India, CVL Srinivas, has now been given additional responsibilities of the Asia-Pacific operations of the agency. He has been appointed MD, Maxus, Asia-Pacific, as of May 11.
Hindustan Petroleum Corporation Ltd (HPCL) has empanelled agencies for its advertising business. Apart from retaining Mudra and JWT, the petroleum major has added O&M to its list. Industry sources peg the account in the range of Rs 60 crore.
<p align=justify>Advertising and marketing services go hand in hand. Bates is an ad agency and 141 Worldwide takes things forward with through-the-line initiatives. The two teams function together to activate the brand. Activation means that the brand is not just talking through advertising but interacting with the consumer.