Dabur Foods is giving the traditional mango drink a twist. Mango Twist, its new sub-brand in the Real portfolio and its latest launch, comes in mango-orange and mango-papaya variants so that consumers can perceive the value addition to the drink.
Yamaha Motors India on Thursday announced that it has signed up actor John Abraham as its brand ambassador for two years. To push sales, the company also plans to launch a slew of new models over the next few months.
In keeping with the company's focus of launching new lifestyle, superior technology products in the market, Samsung will launch a new range of MP3 Players next month. In India, Samsung's MP3 players face competition from Sony and Apple iPOD.
Bose Corporation India has dished out its newest product - the Bose Wave Music System. The product is a sleek, smart panel that boasts of features like slot-load CD player and full control through a credit-card style infrared remote.
According to Chaitanya Hegde, Programme Director, Radio Sparsha and Radio Jhankaar, WorldSpace Satellite Radio, you don’t need to be an actor on air. You need to be real. In conversation Malini Menon of exchange4media, he says, “As a rule, at WorldSpace, we try and make sure there is always more music than talk.
The Fourth Wave Media group has decided to publish 'Parlour Professional' in some other languages, besides English and Hindi.
In a ground-breaking technological advance, real-time live programming from BBC World will become available directly to passengers onboard selected flights from later this year.
Godrej Consumer Products Limited (GCPL) has signed on television actress Mona Singh, who through the new commercial will educate consumers on the merits of using Godrej No. 1 which is a Grade I soap.
Zee Telefilms Limited, is launching today an exclusive one-hour time band, Zee Kashmir on its highly popular Zee Punjabi channel.
The Emvies committee has once again decided to give in to the requests of media bodies like agencies, research organisations and channels to extend its entry date. The Ad Club will now accept entries till May 30, 2005.
Opus CDM (Creative Development Management), a Bangalore-based agency, has bagged the creative and media duties of Epson's dot matrix printer business following a two-way pitch with incumbent H Percept. Besides this, the agency has also been mandated to handle the advertising for Laser printers from Epson, which is to be launched soon.
Shailesh Kapoor, Head - Marketing, Zoom, is all set to put in his papers next week to soon take over the marketing responsibilities of Sahara One's movie channel, Sahara One Filmi, which is to be launched in August.
Abhishek Bachchan and Rani Mukherji made their debut as news readers on NDTV today. This is not the first time that a channel has given 30 minutes of airtime to a Hindi film. As the number of TV channels are increasing by the day, partnering with Hindi films is seen as one of the surest ways to grab eyeballs.
For the media, marketing and advertising fraternity, it is time to congregate again. The two-city exchange4media Conclave 2005 kicks off in New Delhi on May 31, at The Ashok, and a week later, on June 7, it has a date with Mumbai at the Taj Land's End.
Aprais, a UK-based marketing communications consultancy, is entering the Indian market in partnership with Sting Communications to provide relationship audit tools to measure client-agency relationships. Sunil Gupta of Sting Communications will head Aprais operations in India.
Mumbai Mirror has begun its marketing campaign. The campaign is presently in a teaser stage, announcing the launch date of the 'compact' and would get in the next phase on the same date as the paper's launch, May 30, 2005. Rahul Kansal, Brand Director, The Times of India, said that presently the campaign has begun with print and outdoor but a 360-degree communication will commence once the paper is launched.
“We will have entry-level bikes in August. We are looking at 10 per cent market share in the motorcycle market. We are also planning to have a JV assembly plant in Latin America.”