Triton Communications has bagged the creative duties of AFL Private Limited, a leading provider of integrated supply chain management solutions in India. The account size is pegged at Rs 5 crore.
Six-year-old Ayush knows his toons. And thanks to that, he has a say in what brand of biscuit he should munch or which soap he should use. Ayush is just one among the 130 million TV viewing kids in India whose proven pester power lures a wide array of companies to advertise their products on kids' channels. Sensing the potential, players such as Disney, UTV's Hungama and Sony's Animax joined the race dominated by Turner International's Cartoon Network a few years ago. The results are there to see.
Airtel and Research In Motion, a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market, have introduced BlackBerry 7100g business phone in India. The BlackBerry 7100g will be available in the country at an introductory price of Rs 19,000.
Tata TeleServices has unveiled its plans for Tamil Nadu circle, stating that it would shift its focus to the mobile segment in the current financial year. A new campaign is expected to break soon, featuring its new brand ambassador Trisha.
After the success of its ‘Kismat Khol De’ contest, Radio Mirchi is currently running a contest called ‘Mirchi Paisa Vasool’ for its Delhi listeners. The contest, which kicked off on June 6, will continue till June 11. It will give an opportunity to the listeners to win a cash prize of Rs 4,999 every hour.
Santosh Gnanakan, popularly known to Radio City listeners as “Saggy,” is on his way to Colombo. Gnanakan will be working with the Maharaja Group, which runs four radio stations — two English (Yes FM-CHR and Classic FM-retro), one Tamil and one Singhalese.
Visa, the leading payment brand, is all set to strengthen its presence in the Internet space. The company is launching a unique online service that will enable Visa cardholders to conveniently make bill payments using their Visa credit or debit cards.
Rajiv Sangwan, Vice-President, Rediffusion DYR Public Relations, is moving to another assignment after almost one and a half years at the helm of Rediffusion’s PR division. Anupama Chopra, who is presently Associate Vice-President, will take over from Sangwan. He will now join as Head of Corporate Communications for Hindustan Construction Company Ltd. (HCCL)
RadioCity 91 FM, a private FM broadcaster promoted by Music Broadcast (MBPL), is gearing up for the second phase of radio licensing. The broadcaster plans to launch 20-25 radio stations across the country.
It matches the Times Square kind of fascination for outdoor advertisers just because it falls within the vision of teeming millions that venture that way. Patel Bridge on busy Marine Drive is the most expensive outdoor location in the country, mopping up Rs 21 lakh a month. This site is so much in demand that it is usually not let out for more than ten days at a stretch.
He is worth over Rs 20 crore. But Sachin Tendulkar may be on a sticky wicket with India Inc. While India's richest sports star managed to sign up a few endorsements in 2004, they were for little known brands. The last high-profile brand to rope in Sachin was Airtel, back in October 2003.
Ad agencies seem to be looking at the Coimbatore market with renewed enthusiasm, irrespective of whether they want to set shop in the city. With national and Chennai-based agencies vying for Coimbatore-based clients, existing players like Sasi are looking at markets like Chennai, Bangalore and others seriously.
After five weeks of test runs, Zee Sports has finally been launched. Zee Telefilms Limited, India’s leading media and entertainment conglomerate, has made it official that Zee Sports, India’s first private sports channel, is now available to viewers across the country on cable and DTH platform.
If there is unanimous leadership in readership, it is from Dainik Jagran. The publication tops readership among dailies across all languages. Playing in the same field, according to NRS 2005, is India Today, which beat Saras Salil to be on the numero uno slot as far as magazine readership is concerned.
The NRS committee has explained the various steps it has taken in the past year to ensure that the survey is not only a robust one but also an accurate and recent one. Sam Balsara, Chairman, NRS Technical Committee, said that to ensure robustness and accuracy of data, NRS has worked with only one agency now, AC Nielsen, unlike the earlier format that had multiple agencies.
