ONGC has finalised three agencies for its corporate account which include RK Swamy BBDO, Equus and the incumbent Grey Worldwide. The account size is in the region of Rs 50 crore.
After completing seven years, Alex Kuruvilla, Managing Director, MTV Networks India and Executive Vice President MTV Networks Asia has decided it’s time to move on. The announcement of his resignation has been made internally but details about who would take charge is still not known. As for where is Kuruvilla headed, “I have a few options but work here has been so insane, I didn’t have enough time to think about anything. I think I need a few weeks more to answer that.”
Self indulgent or creative R&D? You decide. Scam advertising has been called all these things and more. Read between the quotable quotes of most agency creatives and you will realise that scam advertising is gaining increasing legitimacy in the advertising industry, with the ad fraternity having no qualms in accepting the fact that creating ads with the sole purpose of winning awards is a legitimate annual exercise.
The outdoors are calling…Where are you? That's not a campaign advertising a liquor brand, but if the outdoor advertising industry constituents were to think of a campaign for promoting themselves among clients and agencies, this may well be their train of thought.
Taj Television India has announced the promotion of Rukin Kizilbash to VP-Advertising Sales. Kizilbash will continue to lead the national sales team of Ten Sports.
Dentsu Marcom, Delhi, has been assigned the advertising account of Jaypee Group of Hotels. Dentsu Marcom will handle both the creative and media duties for the Jaypee Group of Hotels. Four agencies had pitched for the Rs 4-5 crore account.
‘Sigaram 15’, India Today Tamil’s quarterly initiative honoring achievers from Tamil Nadu, saw the publication awarding 15 eminent business persons from the state at an event on Thursday. Among the winners were N Ram of The Hindu and Kalanidhi Maran of the Sun Network.
In response to consumers' demand for something bigger than B segment cars, yet smaller than those in the C segment, car manufacturers are lining up a new range of variants in this segment.
Tata Teleservices, one of India's premier mobile and fixed service providers, yesterday announced the launch of an exclusively branded mobile phone ‘Indicom Gem’.
In an attempt to entice more children to get into the habit of reading newspapers, leading Hindi daily Dainik Jagran will roll out the Junior Jagran, a weekly supplement, from 20 additional cities. Junior Jagran will be available in these cities along with the main edition starting today.
Lowe India has bagged the prestigious Gold at the recently announced HLL Brand Communications Awards. It was Lowe’s Surf Excel ‘Water’ campaign that helped them win this award.
As marketers and viewers make a beeline for movies and multiplexes, it’s FAME who has cashed onto this opportunity in a big way. It has taken movie marketing to a higher level with innovative thinking so as to establish that much required brand connect. Some of the unique promotional marketing tie-ups that the multiplex chain has entered into include the currently running contest with the movie Bunty and Bubli, where in a winning patron gets a chance to get the Bunty and Bubli makeover.
Shantonu Aditya joined Sahara One as CEO yesterday. With this inclusion, the channel network completes its first phase of consolidation in its efforts to drive leadership and set the pace for its business goals within the Indian entertainment plethora.
In a rare feat of intellectual achievement, Kunal Sinha, Vice President, Discovery at Ogilvy & Mather India, has won the top honour in WPP Group plc’s annual Atticus awards for original published thinking in the marketing services for the second time.
InterGlobe Enterprises has announced plans to launch a private airline jointly with Rakesh Gangwal, former head of Air France. While the low-cost airline, IndiGo, is likely to take to the skies in another six to eight months, the company has gone in for a pitch to select an ad agency for its Rs 10-crore account.
Lynn Upshaw, the internationally renowned brand marketing consultant and author of several marketing bestsellers, has underlined the need for a focused positioning for India in the context of the global marketplace. Upshaw said this on the first day of the CII Brand Conclave in Kolkata yesterday.
Lowe has added another business to its kitty by bagging the creative duties of the Coal & Oil (C&O) Group. Though the account size is not disclosed, the agency claims it to be a significant one. The media account will be handled by Insight. C&O is a Dubai headquartered fuel management company that operates globally.
Deccan Chronicle Holdings plans to raise funds from overseas market. According to P K Iyer, executive director, Deccan Chronicle Holdings, though the company is not short of funds, the government’s policy on foreign investment has given the management a larger universe to explore new opportunities.
The government today allowed foreign funds, overseas corporate bodies, non-resident Indians and persons of Indian origin to invest in Indian newspaper companies. Besides, the printing of foreign editions of international publications in India has also been allowed. However, the overall foreign investment cap in news and current affairs publications will remain at 26 per cent.
In a bid to cover more genres than what is allowed with the daily format, Zee TV has decided to bring in one-hour weeklies in its 10.00 pm slot. The format was seen with STAR Plus until the beginning of the year, when the slot was divided between two dailies, ‘Miilee’ and ‘Kkavyanjali’.
The print wars of Mumbai are traveling down South. DNA is putting together its marketing team in South India, and has appointed Pratap Ravindranath, DGM – Response, Times of India, Bangalore, as its South Head. Joining him will be another TOI hand Arun Sequeira, Deputy Chief Manager with TOI, Bangalore, who will now head Bangalore operations for DNA as its Chief Manager.
The Sun Network, the South Indian media behemoth, seems to have firmed up its plans to enter the Tamil daily newspaper segment. According to industry sources, the network may have bought over 100 per cent equity in the Dinakaran group of publications, and said that the Dinakaran daily is also to be re-launched shortly following the takeover. However, sources close to the Dinakaran management dismissed the contention as a rumour.