Euro RSCG Chennai and MPG Chennai have bagged the creative and media duties, respectively, of Indian Bank. Industry sources peg the account size in the region of Rs 15 crore.
Organizers of the Cannes Lions – the 53rd International Advertising Festival – have announced a total of 24,862 entries from 81 countries in this year’s competition. The number of Indian entries is 738 (602 last year), accounting for Rs 2 crore in entry fees.
Despite being present in the organised market for the last 10 years and growing by 11 per cent now, deodorants in India are still an urban trend and a growing category. Efforts by market players have succeeded in narrowing the gap between their products and those in the grey market only to a certain extent.
Several FMCG companies have come under ASCI's scanner as complaints against their ads have been upheld by the Consumer Complaints Council for the period between January and Marchthis year. Dabur, Hindustan Lever, Johnson & Johnson and Colgate Palmolive are the few FMCG majors who have had to withdraw their ads during this period.
In this delightful article, Mythili Chandrasekar, VP and Executive Planning Director, JWT Chennai, traces and defends the role of media and advertising in the Indianisation of the globe despite all the whining about the globalisation of India.
We have seen it on other channels and now we will see some more of it on MTV too. The music channel is all set to launch a celebrity romance-reality show ‘Ishq Deewane’ from June 3, 2006 in its 7.30 pm slot. MTV’s VP and GM, Creative and Content, Ashish Patil believes that the show will take celebrity romance-reality to another level.
Presented by NDTV Profit and UK based Fact Based Communications, ‘World Business’ will profile world business leaders of the day and feature in-depth analyses of business trends worldwide. The new programme will be aired from June 3, 2006 on NDTV Profit.
Hewlett-Packard on Wednesday announced the rollout of its global integrated marketing campaign in India based on the theme ‘The computer is personal again’. The global campaign, which was aired in the US on May 9, 2006, is breaking in India on June 2, 2006.
Former Lintas hand, Suresh Kailaash, has joined Interface Communications as Creative Head for Chennai. Speaking on the development, Niteen Bhagwat, Executive Director and CEO, Interface, said, “Chennai and the southern markets are key to Interface’s success and having a talent like Suresh on our team is critical to our long term strategy.”
Saurav Sen, GM and Head of Telecom Content with Times Internet Ltd, has put in his papers. He is joining the Anand Bazar Patrika (ABP) Group as Business Head, Internet and Telecom. Sen will be reporting to Pramath Raj Sinha, CEO and MD, ABP Group.
STAR One has seen a good phase with some of its shows like TGILC and 'Nach Baliye' working well enough for the channel to push it on the No. 2 position on a few occasions. However, the beginning of 2006 has seen the channel slip by significant notches to be way lower on the Hindi GEC rate card. Now STAR One has lined up a set of initiatives to regain the Mumbai viewer.
Channel7, the Hindi news channel from the TV18 Group and Jagran TV, has appointed Brand David to handle its creative duties. The agency has been given the responsibility to create and implement a creative strategy for Channel7, which will be in tune with the channel’s baseline “Khabar Har Kimat Par”.
Saralee has extended the engagement of Media Direction as their AOR without any formal review at the end of the originally stipulated contract period.
For STAR News, the game plan has been simple – focus on one, strengthen it before moving on to another. With STAR Ananda throwing encouraging results, the other plans on the drawing board are finding shape too. While the plans include language and genre based channels, STAR News is clear that the first to materialise would be language channels.