Marketers such as the Ford Motor Co., Omega, Heineken, Smirnoff and Sony Ericsson, which have long backed the Bond franchise over its 44-year run, will return as promotional partners and spend an estimated $100 million worldwide around the 21st installment of the series.
Flat is in. The hi-end gadgets are not only popular for hi-tech, but also for being slimmer, thinner and flatter. The range extends from TV screens, mobile phones to notebooks to MP3 players (like iPods and soon-to-be-launched Zune).
Linc Pens, which recently awarded its media mandate to The Media Edge, has unveiled a new campaign with the theme ‘The beginning of change’. The campaign aims to break away from the category trend of having product oriented messages and seeks to bring the brand closer to its consumers.
The women’s magazines genre saw a 31% rise in ad volumes in Jan-Sept ’06 over Jan-Sept ’05. Women’s Monthlies garnered 54% share of ad volumes in Jan-Sept ’06, with English language magazines having the highest share. Independent Retailers topped category advertising in women’s magazines while HLL and L’Oreal topped the list of advertisers.
Indian Business Leader Awards 2006, to be held on December 7 at Mumbai, is aimed at recognising and rewarding the Indian corporate leaders and CEOs for their efforts in growing India Inc. This year, the awards have been broadened to cover eight categories. Moreover, the high-profile jury is led by Infosys Chief Mentor N R Narayana Murthy.
Things are set to move at a faster pace in BBC World’s India office with the channel planning various new initiatives for 2007. Narendhra Morar, Commissioning Editor, BBC World, was in India to take some of these initiatives forward.
The cable TV industry under the banner of CATV Entrepreneurs Club will soon meet the I&B Minister to demand the implementation of Conditional Access System (CAS) all over the country. This was decided at a two-day national conference of the Indian Broadcasting and Cable TV Industry at the National Capital.
Following a bid that was called in August this year by the Ministry of Tourism, Span Communications has bagged the media duties for the domestic campaign along with Ashok Creatives. The business is in the region of Rs 45 crore.
They came, they presented their case studies, and they walked away with the most Awards. The winners at the Effie Awards 2006 are understandably ecstatic. The Effies look beyond just brilliant creatives and judges the entries on effectiveness, merit and a whole host of attributes. exchange4media caught up with some winners to get their views.
The recently held Effie Awards 2006 had the usual suspects as the winners. Lowe emerged victorious in almost all the big categories to take home the Grand Effie along with Agency of the Year and People’s Choice Awards. O&M continued its reign on the Yahoo! Big Idea Chair, while HLL picked up the Client of the Year Award.
Varun Kohli has put in his papers after spending three and a half years with Amar Ujala. Kohli was recently promoted as Associate Vice-president at Amar Ujala. He is joining Sieger Solutions as VP-Revenue (All India). Sieger Solutions Ltd is a fully-owned subsidiary of Deccan Chronicle Holdings.
The Effie Awards have held the attention of the advertising industry, with agencies like Lowe and O&M dominating the Awards this year. McCann Erickson and FCB Ulka also took part, but many others stayed away. exchange4media takes a look at the agencies that were conspicuous by their absence and examines what kept them away.
TBWA is celebrating 10 years of its presence in APAC – and eight years in India. TBWA\Worldwide President and CEO, Jean-Marie Dru, along with Keith Smith, President, TBWA\International, undertook an Asia tour on this landmark. Dru and Smith have some interesting and insightful observations to share about the Indian operations.
Despite all the optimism shown by the radio industry, the government does not have any plans to allow news and current affairs on FM radio. I&B Minister Priyaranjan Dasmunsi made it clear at an exclusive interaction with exchange4media.
Prabhat Khabar is looking for investors to meet its expansion plans. The Hindi daily is looking at divesting a portion of its stake to fund the expansion. However, it is not known what percentage of its stake the company would be offloading.
The key communication plank for Idea is service delivery and innovation. As a matter of fact, the mantra at Idea now is ‘Customer First’. The writing on the wall is that all operators will have near 100 per cent coverage, tariffs are no longer a USP, products and tariffs are matched and launched overnight, so the only differentiating factor between us and our competitors will be customer service.
Ogilvy’s trademark is insight, ideas and influence. What we mean is that you develop an insight which is difficult to arrive at. It’s kind of an ‘Eureka!’ sort of moment… Second is to develop new ways of story telling, which has moved dramatically away from traditional formats, yet a great story is a great story. Because of lack of attention span and fragmentation in media, it is imperative to understand the tools of modern story telling. It means education, both internally and externally, in terms of new media, which we do.
<p align=justify>Our global vision is ‘seamless mobility’. Eventually, the mobile handset will be an all emcompassing device – you will be able to pay your bills, unlock your car, your home, buy tickets, and even use your mobile phone as a personal ID. It is going to be an integral part of people’s lives. The more you personalise mobile phones and provide consumers with additional options, the more consumers value it.