The twice yearly ABC circulation figures confirmed what some magazine industry executives feared: sales of some of the UK's biggest titles are in freefall as readers migrate online.
In the run-up to the ICC World Cup to be held in West Indies this March. PepsiCo India is entering into cross-promotional alliances with other brands. The marketing pitch revolves around its Blue Billion theme to support the Indian cricket team.
Dabur Foods, a 100 per cent subsidiary of FMCG company Dabur India, aims to achieve a sales turnover of Rs 500 crore by 2010 from its flagship juice brand Real.
Hindustan Lever Limited’s Board of Directors has approved the change in name of the company to Hindustan Unilever Limited. This approval, however, is subject to that of the company’s shareholders approval. The proposal will be taken up at the next Annual General Meeting.
Ybrant technologies has announced the acquisition of online ad network, AdDynamix. The deal amounted to $10 million worth of cash and promissory notes.
MAX is ready to make some noise around Kenstar MAX Stardust Awards 2007. The on-ground ceremony was held on February 18, 2007 and the telecast is on March 3, 2007. The channel has planned a multimedia marketing campaign and has already roped in its media partners.
Zee Kannada is out to cheer for Team India so that the men in blue once again recreate the magic of the winning the World Cup. The channel will be launching a handkerchief signature campaign to support Team India in the forthcoming Cricket World Cup ’07 to be held in March in West Indies. The campaign will be launched on Thursday, February 22.
The Real Estate sector saw a rise of 65 per cent in print ad volumes in 2006. Interestingly, new entrants constituted 45 per cent of the total number of Real Estate advertisers in Print last year. Most of the advertising by Real Estate companies were seen in north zone publications. DLF Group was the top advertiser closely followed by Parsvanath Developers.
Broadcast journalist and Managing Editor of NDTV 24X7 Barkha Dutt has been awarded the prestigious Commonwealth Broadcasting Association-Thomson Foundation’s ‘Journalist of the Year Award’.
Setting all speculation to rest, Publicis Groupe Media has announced the launch of consolidated media negotiation unit India Media Exchange (IMX). Jack Klues, Chairman, Publicis Groupe Media, made the announcement and also informed that Shyam Shanker will heading IMX as President.
The US-based Sony Pictures Imageworks has announced an equity investment in the renowned visual effects and animation studio FrameFlow, which has its production facility in Chennai.
Private broadcaster Nimbus has rejected allegations that its ads telecast during the India-West Indies one-day cricket matches last month were racist, claiming that the idea behind them was light hearted.
In its 40th year, Abby Awards 2007 has received as many as 3100 entries from various advertising agencies. The entries have shot up by a figure of 500 from the previous year.
The exchange4media group launches book on search engine and online marketing.
The Star group has reviewed its distribution deal with Nimbus following the recent broadcast Ordinance.
With Publicis Groupe Media’s decision to launch India Media Exchange (IMX), a few questions come to fore. Is the game about volumes, hence making media a commodity, for PGM too? How does PGM plan to handle competition between agencies at one level, and partnership on the other? How does this affect the Indian media dynamics? PGM officials answered all these questions.