User-driven content and video will take on a greater role at magazines’ Web sites as they seek to make the most of the Internet’s unique properties. That was the message publishing execs sent from the Magazine Publishers of America’s annual digital conference, titled Connecting with the Consumer.
Aiming at a subscriber base of 100 million by 2011, and garnering 20% marketshare, Tata Teleservices, the leading telecom operator, is betting on the CDMA technology and higher brand visibility to reach this target.
‘Sprite Bhujaye Pyaas, Baaki Sab Bakwaas. Clear Hai?!’ The aerated soft drink brand is back again re-emphasising the immensely successful tagline in its new campaign. And this time, the plan is to build a stronger connect with the youth, who prefer Sprite because of its unmatched refreshingly, honest thirst quenching ability.
Anurag Gupta, EVP and Director, Connecturf Delhi, has put in his papers. His next move is not yet known. Jaidev Iyer, Head-Media Planning and Buying, MediaTurf, part of Connecturf, too, has quit. Iyer would be joining Web18 to head Business Development for some of their portals like Cricketnext.com, Tech2.com.
The BBC, BBC Worldwide and YouTube have announced the beginning of a partnership to offer Internet users across the world new and innovative ways to experience BBC content through YouTube.
There was an 8 per cent drop in print ad volumes of IT sector in 2006. Desktops and Laptops/Notebooks garnered the maximum 42 per cent share of the sector’s print ad volumes last year. South zone publications garnered maximum ad volumes and the advertising was skewed towards English language publications. HP India led IT sector advertising during the year.
Rediffusion DY&R has re-launched its propriety brand asset study, Brand Asset Valuator (BAV), with an evolved new metric – ‘Energy’ – which will accurately measure a brand’s future value based on its momentum. According to the study, some of the top line ‘energised brands’ in India include Titan, Maruti 800, Bajaj Pulsar, Frooti, and Nokia.
Nagesh Alai, CFO, FCB Ulka, has been promoted as Regional CFO, Draft FCB, Asia Pacific and Africa. The change is with immediate effect.
Sony Entertainment Television has roped in eight sponsors for the forthcoming ICC Cricket World Cup. Pepsi and Nokia would be the presenting sponsors. The other six sponsors include Maruti Udyog, ITC Foods, Videocon, Hero Honda, LG and Aditya Birla Group.
Hindustan Latex Ltd has called for a creative pitch for its soon-to-be-launched contraceptive for women. It is reliably learnt that the company has shortlisted 13 agencies. FCB-Ulka, Grey Worldwide, Rediffusion DY&R, TBWA, and Hakuhodo Percept are some of the agencies in the fray for the business.
The Telecom Regulatory Authority of India has released a consultation paper on issues relating to DTH service. In this paper, various regulatory issues arising out of the provision of DTH service have been discussed. At present, apart from Doordarshan, which provides free-to-air channels, there are two other DTH service providers for pay channels and two more have obtained license to commence operation.
O&M has once again swept away the Abby Awards as the Bombay Advertising Club gave away yet another round of awards this year. O&M and Grey walked away with the maximum trophies, while Brand David won not just some special accolades from the judges, its witty radio ads kept the audience in splits.
The Supreme Court has asked TDSAT to decide on the validity of the TRAI order lowering price for Neo Sports channel from Rs 58.50 to Rs 37.25 without taking into account the findings of the Delhi High Court. The matter is schedule for hearing before the Tribunal on March 13.
Panelists at the FMCC Human Capital Forum took a close look at the corporate environment fuelling a gold rush for higher salaries among today’s professionals. Another panel comprising editors analysed whether there was an adequate mechanism to evaluate editorial performance.FMCC Human Capital Forum was presented by Timesjobs.com in association with Nai Dunia.
The FMCC Human Capital Forum held in the Capital on March 2 discussed wide variety of topics. After a captivating session on the ways to manage the younger workforce, the second session of the day paved the way for discussion on the all important human resources. FMCC Human Capital Forum was presented by Timesjobs.com in association with Nai Dunia.
“Do not shift any job, good or bad, reflective or deflective, for 36 months. Pick up skill sets, steal some knowledge and then move on,” advised A P Parigi, MD and CEO, ENIL, to today’s youngsters while delivering the keynote address at the FMCC Human Capital Forum held in the Capital on March 2. FMCC Human Capital Forum was presented by Timesjobs.com in association with Nai Dunia.
India is no stranger to the presence of multiple awards in various sectors. However, the ‘fun’-filled advertising industry has some issues at present. Perhaps the discomfort stems from the fact that unlike most other awards that are organised by independent bodies, these awards are organised by advertising professionals themselves. exchange4media, in a bid to delve deeper into the issue, spoke to 23 prominent agencies on the subject.