Magazines' essentially forced march into the video business accelerated today, as Hachette Filipacchi Media U.S. and Rodale unveiled their partnerships with Brightcove, the web-TV company, to help build out their video offerings.
Unveiling one of the biggest endorsement deals in the alcoholic beverage industry, the recently-floated Diageo-Radico joint venture has roped in Bollywood Badshah Shah Rukh Khan as the brand ambassador for its first offering Masterstroke deluxe whisky.
As India opens its World Cup innings on Saturday, there will be very few cheerleaders from India Inc as corporates have decided not to send large contingents of employees and dealers on incentive trips this time round.
In a bid to leverage its brand, Sulekha.com has launched a new cricket website called cricket.sulekha.com. It will offer in-depth coverage of all matches, carry contributions from Sulekha.com bloggers, and also have a best blogging contest.
McDonald’s has launched an all-India single number for its quick delivery service. Consumers across the country can dial 66-000-666 to get McDonald’s food delivered to their doorstep.
Tata Sky has announced a host of initiatives during the ICC Cricket World Cup. These initiatives include a round-the-clock service guarantee, match highlights available on-demand after the match (even at 4 in the morning!), commentary in regional languages and a special interactive game to engage subscribers.
According to a judgment of the Apex Body, no commercial establishment can telecast ICC World Cup 2007 matches without prior contract with broadcaster SET India or its authorised distributors Novex Communications.
ILT 2006 Wave 3 results have been released. Radio Mirchi has topped again in both Delhi and Mumbai. Radio City maintains its second position in Mumbai but Red FM has overtaken the station in Delhi.
The success of ‘Garnier Fructis Sa Re Ga Ma Pa’ has given Zee Bangla an edge over other Bengali channels. The channel garnered a TVR of 17.8 per cent with the telecast of the final episode, and a channel share of 81 per cent.
Percept has announced the rebranding of Posterscope India to Percept Out-of-Home. This rebranding will also see the birth of three verticals within the company: Percept Outdoor, Percept Retail and Percept Rural.
After a stint of four months as MD and CEO of ConnecTurf, Neville Taraporewalla has decided to move on. Even though Taraporewala didn’t divulge his future plans, it is learnt that he is moving towards the publishing business.
STAR has launched Star One and Vijay on Now TV, the exclusive distribution platform of STAR’s channels in Hong Kong. Star One and Vijay will join Star Plus, Star News and Channel [V] India currently on Now TV.
MPG has been appointed AoR for the Zee Turner business following a multi-agency pitch. The size of the business is estimated to be in the region of Rs 7-8 crore. Madison was the incumbent agency.
"People still don't look at advertising with respect. I don't think advertising is still designated as an industry. Industry status is required since advertising plays a very significant role in our lives. We hope to be earning respect for the industry, earning respect for its professionals. Shrinking revenues from advertising industry is another big problem that we are facing. It has to be addressed on an industry forum level."