Date-wise News

Dr Pramath Raj Sinha, who recently quit The ABP Group, would continue to be in the media domain with the launch of 9.9 Media, as Founder and Managing Director. NDTV Profit is in an exclusive media alliance with 9.9 Insight, which is a venture of 9.9 Media. The Sao Paulo-based Jai Group is the other partner in 9.9 Media, and it represents 9.9 Media's interests in Sao Paulo. Jai Group will also work with clients who are interested to work in the two markets.

exchange4media Staff Dec 10, 2007 7:45 PM

DTH service provider Dish TV has appointed independent global marketing agency iris as its direct marketing partner

exchange4media Staff Dec 10, 2007 5:11 PM

With Approval of $3.1 Billion Deal Imminent, Search Giant Previews Its Plans

exchange4media Staff Dec 10, 2007 6:35 AM

S Keerthivasan, Business Head, HT Music & Entertainment, who has been instrumental in the launch of Fever 104 FM, firmly believes that everybody seems to be talking from the advertisers’ point of view, whereas FM radio has to look at making people comfortable with a particular station. He argues that because of this reason big retailers are still not coming to advertise on radio.

exchange4media Staff Dec 10, 2007 6:27 AM

Print ad volumes of mobile phone grew by 65 per cent during Jan-Oct 2007, compared to Jan-Oct 2006. However, an equal share of mobile phone ad volumes has been observed among West and North Zone publications. Nokia Corporation maintained its first position across 2006 and 2007, while Sagem Bleu topped the chart of new models of mobile phone on print. It was also seen that mobile phone advertisers used more of price promotion campaign.

exchange4media Staff Dec 10, 2007 6:26 AM

Makaan.com, the online real estate portal from People Group, has launched a Clickpay service, particularly designed keeping in mind the requirements of property brokers in the country.

Rishi Vora Dec 10, 2007 6:25 AM

OOH Media has appointed Selinda Kaler as General Manager-Sales for West. Prior to this appointment, she was with JCDecaux in London for three years, as Client Account Manager. To be based in Mumbai, Kaler will report to Chief Sales Officer Niloufer Dundh at OOH Media.

exchange4media Staff Dec 10, 2007 6:24 AM

Reliance ADAG-owned Big FM began operations in Mangalore, while Sun TV’s S FM started its Pondicherry station through its subsidiary Kal Radio. With these launches, S FM and Big FM have 14 and 39 operational stations across the country, respectively.

exchange4media Mumbai Bureau Dec 10, 2007 6:23 AM

Network Advertising’s work for Cipla’s OTC emergency contraceptive pill, I-pill, deals with the fear of unwanted pregnancy. The three commercials are devoid of dialogues in an attempt to drive the message subtly, and portray that married couples speak in a language that only they understood.

Tasneem Limbdiwala Dec 10, 2007 6:22 AM

This year has seen several brands exploiting the film medium for greater visibility. The latest movie to attract brand associations is Aamir Khan Productions’ soon-to-be-released ‘Taare Zameen Par’.

Tasneem Limbdiwala Dec 10, 2007 6:20 AM

Six Indian companies have made a mark at the first Red Herring Global 2007 Awards. The companies which have earned a mention in this list include Bigtec, Gameshastra Solutions, NetAlter Software, Persistent Systems, Tejas Networks India and Telibrahma Convergent Communications.

exchange4media Mumbai Bureau Dec 10, 2007 6:19 AM

‘Outlook’ magazine has bagged the coveted International Press Institute (IPI) India Award for Excellence in Journalism 2007. The magazine was chosen by the India Chapter of IPI for its investigative journalism during 2006.

exchange4media Staff Dec 10, 2007 6:18 AM

Insurance major Aviva has appointed Quasar Media as its creative and media AoR for its online promotions. The account size of the business is Rs 3 crore. Aviva is one of UK’s largest and the world’s fifth largest insurance group. In India, Aviva has a joint venture with Dabur.

exchange4media Staff Dec 10, 2007 6:16 AM

CNBC TV 18 has announced the winners of the India Business Leader Awards 2007. Mukesh Ambani, Chairman, Reliance Industries, was awarded ‘Outstanding Business Leader of Year’; Indira Nooyi, Chairman and CEO, Pepsico, won the ‘Indian Global Achiever of the Year’ award; while and Late Aditya Vickram Birla was named winner under the ‘Hall of Fame’ category.

exchange4media Mumbai Bureau Dec 10, 2007 6:15 AM

‘People’ magazine, a Time Inc. product, which is being brought to India by Outlook Group, has roped in Saira Menezes as Editor. Menezes, who has an experience of 17 years in journalism, would be joining in the early part of 2008. Prior to this move, she was Editor of ‘The Emirates Evening Post’, a daily in the UAE.

Rishi Vora Dec 10, 2007 6:14 AM

Earlier in the year, JWT began a trend of sorts when it hired two National Creative Directors. Soon after, Rediffusion DY&R and Publicis Ambience also adopted a similar structure. Can the position of an NCD, which is otherwise seen as a vision where the creative product is headed, be divided between two heads? Industry leaders share their views.

Noor Fathima Warsia Dec 10, 2007 6:12 AM

Mobile advertising holds the promise of targetted delivery to large customer segments. At the same time, the personalised nature of delivery and the instant ability to seek a response or closure are great attractions for advertisers. It seems to have the best of direct marketing and mass advertising.

exchange4media Staff Dec 10, 2007 12:00 AM