Moser Baer, India's largest maker of optical disks, today said it will spin off its entertainment business into a new company valued at Rs 250 crore.
CEO-Publishers Conclave, a special stand-alone event with an international focus, would be held in Goa on September 16-17. The Conclave would focus on strategy and business topics and feature some well-known Indian and international management experts. It would conclude with the commencement of 16th IFRA India annual conference on September 17 at the same venue.
Close on the heels of bagging the creative duties of the recently launched magazine ‘Auto Bild, Arms Crestra has added another recently launched magazine, ‘People’, to its kitty. Confirming the development, Indranil Roy, President, Outlook Group, pegged the account size at Rs 10 crore.
Zedo has launched for the very first time a breakthrough in Internet ad reporting technology. Named Zedo Ad Sequence Deep Dive Report, the report shows performance of ads per user along the frequency of impressions. Zedo Inc is a Silicon Valley-based company and is an ad server for new websites and the third largest ad serving company.
Radio City celebrated its seventh birthday on July 3 with a slew with interactive activities. Stationed across 20 markets, Radio City also conducted the national ‘Radio City Annual Awards 2008 – City ka Sitara’ in recognition of excellence and outstanding contribution across functions.
Lifestyle jeans brand Spykar, which ventured into the kidswear segment with the launch of its new brand Oyo a month ago, has roped in Jignesh Maniar’s agency On to handle its creative business. Confirming the development, Sanjay Vakharia, Director-Marketing, Spykar, pegged the ad spends at Rs 6 crore. Saints & Warriors is the incumbent agency.
The 55th Filmfare South Awards, which will be held in Chennai on July 12, has brought on board Sun TV as its official television partner, while Radio Mirchi Chennai will be the official radio partner. Tiger Balm is the title partner for this event.
The first round of judging for EMVIES 2008 was held on July 7. Organised by the Ad Club Bombay, EMVIES recognise and award the most outstanding media initiatives developed over the year gone by. Though the judges are positive about the number of entries this year, they have called for improvement in all the categories, both from the media planners’ and agencies’ perspectives.
The ad industry is gearing up for EMVIES 2008, which would be held on July 28 in Mumbai. Organised by the Ad Club Bombay, EMVIES recognise and award the most outstanding media initiatives developed over the year gone by. The first round of judging was held on July 7. This year, a record 452 entries have been received.
Rediffusion DYR Delhi has brought on board Vikram Raj as Business Head and Jaideep Mahajan as Creative Head. While Raj would be responsible for clients like Xerox, Amway, GPI, Pure Earth and Givo, Mahajan would partner Deepesh Jha to head the creative team for Airtel.
Anurag Gupta is joining Mudra Group from July 10 as President, Strategic Initiatives & Integration. He will be working closely with Mudra Group COO Pratap Bose and senior management of the Group’s successful SBUs to integrate solutions and build seamless through-the-line capabilities. Gupta moves from Ogilvy Action, where he was President.
Pradeep Guha has ventured into the OOH space with a new agency, Street Culture. Sriram Iyer has been roped in to head this venture as CEO. Prior to this, Iyer was with the OMI division of Laqshya Media. Swapna Desai has come on board as COO. Street Culture would deal with advertising properties like billboards, ambient media, street furniture and other upcoming mediums in the OOH space, including activations.
Reviewing its budget allocation for FY09, real estate player Uppal Group plans to revamp its creative domain of advertising operations and has called for a pitch. The Group currently has a media outlay of around Rs 20 crore and plans to enhance its creative outlook for all print and electronic campaigns. Law & Kenneth in the incumbent agency.
Re-affirming its entry in the Indian market and as part of its renewed focus, Sony Playstation has assigned its creative duties to TBWA\India. Lintas Media is the media AOR. Industry sources have pegged the Playstation account size at upwards of Rs 10 crore.
Mindscape Group has diversified into sports and celebrity management with the launch of Mindscapes Maestros. The venture has signed on MS Dhoni as its first celebrity. Mindscape Maestros would be based in Mumbai and would be a one-stop solution for BTL and OOH activities. Other sportsmen in its fold include Piyush Chwala and Rohit Sharma.
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