Date-wise News

Hello FM has appointed Meenakshi Anand in its newly-created role of Senior Manager, Corporate Communications. Anand will report to S Rajesh Kumar, who has been recently promoted as Marketing Head of Hello FM. Anand will be handling PR functions, internal communications and the operations of the company website. Prior to joining Hello FM, she had handled corporate communications at MARG Ltd. A graduate in mathematics, Anand has 11 years of experience in corporate sales. Prior to MARG, she was with Magicbricks.com as Zonal Manager for Tamil Nadu and Kerala. She began her career with Business Standard, followed by a stint of managing her own outdoor advertising business.

e4m Desk Jul 11, 2008 9:02 AM

Regional markets have become the focus of media companies in India of late. With print and television out to tap the market potential, can radio be far behind? exchange4media spoke to various stakeholders in the FM radio industry on the growth, the challenges and opportunities that regional players face.

Robin Thomas Jul 11, 2008 8:48 AM

It is a well-known fact that behind every successful man is a woman who inspires him. And it is this woman that Ariel is celebrating and saluting in its latest campaign, ‘Har Champion ke peeche, Ek Ariel Real Champion Hai.’

e4m Desk Jul 11, 2008 8:20 AM

Buongiorno a multinational leader in digital entertainment, has unveiled plans to launch its premium digital store, Blinko Gold, in India in the next three months. Buongiorno is also looking to open offices in Mumbai and invest $200 million globally over the next 3-4 years on expansion.

e4m Desk Jul 11, 2008 8:13 AM

Internet start-up Isango, managed by former consultants and executives from Expedia and Cendant/ebookers, has chalked out aggressive plans to become an authoritative voice in the travel experience sector.

e4m Desk Jul 11, 2008 8:12 AM

Hyderabad-based 7Seas Technologies Limited is planning to acquire a mobile and online gaming company for $1 million (approximately Rs 4 crore) to be funded through internal resources.

e4m Desk Jul 11, 2008 8:10 AM

Yahoo! Inc, amid criticism from billionaire investor Carl Icahn for failing to keep up with Google Inc, is inviting outside developers to tinker with its Internet search software to lure more users.

e4m Desk Jul 11, 2008 8:09 AM

In a bid to further expand its market, DishTV has embarked on a special ‘Hattrick Offer’ for audiences in South India from July 10. The offer, which will continue till August 31, is open to customers in Tamil Nadu, Karnataka, Andhra Pradesh and Kerala.

exchange4media Chennai Bureau Jul 11, 2008 8:08 AM

Tata Sky Ltd, the joint venture between Tata Group and Star, has roped in Aamir Khan as brand ambassador. Khan will feature across all Tata Sky brand and product communication, including advertisements on TV, print, outdoor, radio and other mediums.

exchange4media Mumbai Bureau Jul 11, 2008 8:07 AM

Parivartan, the OOH division of Jindal Stainless Ltd, has bagged the advertisement rights of 367 stainless steel bus shelters in Chennai. Jindal Stainless is a recent entrant to the OOH sector. The contract, which is worth over Rs 175 crore, is for a period of eight years and includes the cost of construction of these 367 bus shelters and the license fees.

e4m Desk Jul 11, 2008 8:06 AM

Harjeet Chabbra, former General Manager, Marketing at WWM, has joined SAB channel as Assistant Vice-President, Marketing, from July 10. He will be reporting to Anuj Kapoor, Senior Vice-President and Business Head, SAB.

Tasneem Limbdiwala Jul 11, 2008 8:04 AM

iStrat has been engaged to handle the pre-launch website and social media marketing for the launch of Maruti DZire. This involves building a buzz about the car before launch, reputation management, brand monitoring, creating a positive effect on search engine rankings, and positive PR for the new car post-launch, among others.

e4m Desk Jul 11, 2008 8:03 AM

G2W Inc, the fully owned subsidiary of Games2win, has unveiled Invizi Ads, claimed to be one of the world’s fastest growing online games ad network. The Invizi Ads concept is quite simple: game developers insert an ad code in their games before releasing it to the outside world. Then depending on their deals with other gaming partner portals, they can turn these ads to be either visible or invisible on these portals.

e4m Desk Jul 11, 2008 7:57 AM

Raj Television Network has appointed Chennai-based Fountainhead as its new communication partner. Grey Worldwide Chennai is the incumbent agency.

Judy Franko Jul 11, 2008 7:56 AM