Date-wise News

TBWA\Worldwide buys out 49% held by George John & others in TBWA\India

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TBWA\Worldwide has announced the completion of its acquisition of the 49 per cent shareholding in TBWA\India currently held by Indian shareholders. Following this acquisition, TBWA together with Omnicom, will own 100 per cent of TBWA\India. George John, the largest of the three Indian shareholders, and Kurien Mathews will remain with the agency until the end of September, after which George John will serve TBWA\India in an advisory capacity. The third shareholder N Krishnan will assume an expanded role as COO, TBWA\India Group.

e4m Desk Sep 15, 2008 11:46 AM

ISMF 2008: ‘ROI is important, but does not come purely by associating with sport’

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Session 2 of the India Sports Marketing Forum 2008 (ISMF), held in the Capital on September 12 by the exchange4media Group, was chaired by Sonali Chander, Sports Editor, NDTV 24x7. The session took a look at issues from the stakeholders’ perspective. ISMF 2008 was held in association with India Sports Equity Foundation. The ISMF was presented by Indian Cricket League (ICL) in association with e-sense.

Robin Thomas Sep 15, 2008 8:58 AM

ISMF 2008: The great Indian sports tamasha

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A sporting country is a healthy country and a healthy country gives rise to a powerful nation. Yet India has lagged far behind in most sports disciplines. There are several issues that plague the development of sports in the country. To highlight these issues and more, the exchange4media Group had organised the India Sports Marketing Forum in Delhi on September 12 in association with India Sports Equity Foundation. The ISMF was presented by Indian Cricket League (ICL) in association with e-sense.

Robin Thomas Sep 15, 2008 8:57 AM

ISMF 2008: Indian sports yet to have its ‘Chak De’ moment

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‘Chak De! India’ brought into the limelight the untapped potential of offbeat sports. However, their future still hangs in balance owing to lack of funds. The need of the hour are federations and corporate India to come forward and finance these sports. The India Sports Marketing Forum, organised by the exchange4media Group in the Capital on September 12, discussed this issue in detail in a post-lunch session.

e4m Desk Sep 15, 2008 8:37 AM

ISMF 2008: As far as sponsorships are concerned, cricket rules the roost

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Quite a few people can rattle off the batting averages of Indian cricketers going back to Sunil Gavaskar. However, for how many people does the name Sardar Balbir Singh ring a bell? The India Sports Marketing Forum, organised by the exchange4media Group, was held in the Capital on September 12, covered several issues concerning marketing of sports in India and why others sports have lagged behind cricket.

e4m Desk Sep 15, 2008 8:35 AM

Genre Check: The Colors surge continues in Hindi GECs; Reach & sustainability questioned

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The latest weeks of TAM Media Research and aMap have shown some very good numbers for Colors. Media analysts state that the channel’s growth has been very positive and that it is already a threat to even the No. 2 player in the genre. However, there are still factors like channel reach and sustainability of these numbers, where Colors still has to prove its mettle.

Noor Fathima Warsia Sep 15, 2008 8:15 AM

ISMF 2008: ‘Sports is the barometer of a country’s economic health’

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The Indian media and advertising industry is growing, and there are various domains that have grown enough for advertisers and media owners to tap in order to connect better with consumers today. In line with its series of bringing such domains under the scanner, the exchange4media Group organised the India Sports Marketing Forum (ISMF) in the Capital on September 12. The event, which was organised in association with the India Sports Equity Foundation, looked at the factors that made a difference to the way sports was seen in India.

e4m Desk Sep 15, 2008 8:14 AM

ISMF 2008: Sports bodies should be headed by sportspersons, says Kapil Dev

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The Beijing Olympics are over and India’s performance is there for all to see – Abhinav Bindra, Vijender Kumar and Shushil Kumar have done India proud. However, for a country with a population of over 1 billion, the medal tally is too meagre. Everyone has their own take on what ails Indian sports, but Kapil Dev hit the nail bang on with his straight talk at the India Sports Marketing Forum.

e4m Desk Sep 15, 2008 8:13 AM

<b>Fredrik Widell</b> , Managing Director, Oriflame India

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We feel that today the middle class has truly emerged in India. The Indian woman is ready to take on challenges and be independent. We are sure that we will achieve our targets by growing at a pace far more accelerated than ever before. We have seen double digit growth and we expect this trend to continue this year as well. We have invested substantially in India and view the country as one of the strongest emerging markets in Asia.

e4m Desk Sep 15, 2008 12:00 AM