Date-wise News

Tools that become today’s modern ideas in creating a good communication for the brand, thus helping a relationship building exercise for the brand, came under the scanner on one of the sessions on the concluding day of the 17th Asia Brand Congress. The two-day event was held in Mumbai on September 25-26 and was presented by Times Now. exchange4media.com was the online media partner, while Pitch and Impact were the trade media partners.

Tasneem Limbdiwala Sep 29, 2008 9:40 AM

The concluding day of the Asia Brand Congress 2008 saw eminent speakers representing their brand or company and speaking on their journey that turned their company into a brand in the market. The day also saw experts speaking on brand communication that engaged and inspired consumers. Experts also showcased ads to elaborate more on it.

e4m Desk Sep 29, 2008 9:38 AM

Day two of the Asia Brand Congress 2008 began with a session on ‘Driving customer engagement by delivering your brand promise’. The two-day Congress was held in Mumbai on September 25-26 and was presented by Times Now. exchange4media.com was the online media partner, while Pitch and Impact were the trade media partners.

Robin Thomas Sep 29, 2008 8:57 AM

The Directorate of Advertising and Visual Publicity (DAVP) has increased advertisement rates by 24 per cent across the board.

e4m Desk Sep 29, 2008 8:52 AM

Day two of the Asia Brand Congress 2008, held in Mumbai on September 25-26, saw panellists discuss on ways to engage the consumers of a brand through various mediums. The two-day event was presented by Times Now, while exchange4media.com was the online media partner and Pitch and Impact were the trade media partners.

Cassandra Serpes Sep 29, 2008 8:49 AM

The concluding day of the Asia Brand Summit 2008 saw panelists take a look at some of the most memorable TVCs over the years, with a special look at brand Horlicks. Partho Dasgupta, MD and CEO, Future Media India, who moderated the post-lunch session, was the catalyst in driving home the tools of a consumer-centric approach.

e4m Desk Sep 29, 2008 8:48 AM

Print ad volume of shampoos/ conditioners went up by 61 per cent during January-July 2008 as compared to the corresponding period in 2007. Three N Products was the No. 1 advertiser in the shampoos/ conditioners category in print during this period, while Ratan Satritha Plus was the top new brand advertised in the said category.

e4m Desk Sep 29, 2008 8:45 AM

As per a recent IAMAI report, the online gaming industry in India is pegged at Rs 21 crore. In order to tap this growing industry, Idea Cellular has joined hands with gaming portal Zapak to create a property called ‘Idea presents Zapak Genious’. This is not the first time Idea is tying up with Zapak for an online initiative.

exchange4media Mumbai Bureau Sep 29, 2008 8:44 AM

Six FM radio stations in Mumbai – Red FM, Radio City, Big FM, Radio One, Fever FM and Meow FM – got together on World Heart Day, celebrated on September 28, for a joint initiative. This radio initiative on World Heart Day is part of a larger awareness building drive by Saffola Life. The media agency for this campaign is Madison Media.

exchange4media Mumbai Bureau Sep 29, 2008 8:43 AM

Day one of the Asia Brand Summit 2008, being held in Mumbai on September 25-26 also saw Kishore Pillai, Mark Stinson, and Girish Shah delivering keynote addresses. All three advocated the thought of evolving present day communication tools in order to help facilitate long term relationships between brands and their TGs.

e4m Desk Sep 29, 2008 8:41 AM

Delhi Press, in collaboration with Digerati, an IT publisher from Brazil, is launching an IT magazine for today’s women – ‘Live IT’. The magazine, priced at Rs 50, hits the newsstands from today. ‘Live IT’ will have an initial print run of 35,000 copies.

e4m Desk Sep 29, 2008 8:40 AM

With the festival season round the corner, various consumer durable companies have upped their promotion ante. In sync with its tagline ‘Like no other’, Sony India has kicked off a new campaign for its Cyber-Shot and Handycam brands. Conceptualised by Hakuhodo Percept, the multi-media campaign straddles TV, radio and outdoor media.

e4m Desk Sep 29, 2008 8:39 AM

Robin Carruthers has been promoted to CEO at Clear Channel Communications India Pvt Ltd. The development follows Adille Sumariwalla’s departure from the outdoor company as Chairman and Managing Director to pursue other interests. Prior to this elevation, Carruthers was COO.

e4m Desk Sep 29, 2008 8:37 AM

Tata Sky has submitted before broadcast tribunal TDSAT that it would continue to provide free signals of ESPN-STAR group channels as part of its basic package till November 2008.

e4m Desk Sep 29, 2008 8:36 AM

PerceptH has been assigned the creative duties for Transport Corporation of India Ltd following a multi-agency pitch. The account size is in the region of Rs 6-8 crore. Transport Corporation of India is an integrated logistics and supply chain solutions provider with expertise developed over five decades.

e4m Desk Sep 29, 2008 8:34 AM

Close on the heels of Outlook revising its cover price and ad rates, India Today has increased its cover price to Rs 25 from the issue dated September 26. The magazine has also hiked its ad rates by 9 per cent, effective from November 1. The price of Business Today and Cosmopolitan will also be hiked by 33 per cent from October.

e4m Desk Sep 29, 2008 8:28 AM

India is a very big and a very vibrant market. My understanding is that about 85 per cent of the homes watch the NGC channel. It’s is a huge audience we are talking about in India. However, the factual audience is very small in proportion to the several million in India. That’s one huge opportunity.

e4m Desk Sep 29, 2008 12:00 AM