Date-wise News

Real, the new Hindi entertainment channel by Real Global Broadcasting would be launched on Monday, March 2, 2009.

exchange4media Mumbai Bureau Feb 13, 2009 2:25 PM

<p align=justify>Bangalore-based Ikya Human Capital Solutions, a premium integrated HR solutions company has appointed Aneesh G Laikar as Chief Executive Officer of its Executive Search and Recruitment arm. Laikar has over 15 years’s experience in the recruitment space. Prior to joining Ikya, he was with ABC Consultants as Executive Director. He had earlier worked with Philips India, where he started his began his career in sales, followed by a career in recruitment practices with Personnel Search Services and Datamatics Staffing Services. In his new role, Laikar would be responsible for leading the business to become a market leading player in the search and recruitment space. For Ikya, his appointment represents a logical extension of building on the first round of equity capital raised earlier.

e4m Desk Feb 13, 2009 7:46 AM

Grey South has announced the promotions of Vishnu Srivatsav and Sham Ramachandran to Senior Creative Directors. Both Srivatsav and Ramachandran are currently responsible for the creative product of the Bangalore branch. With this promotion, they will shoulder the additional responsibility of overseeing creative for the Chennai office. Both Srivatsav and Ramachandran had joined Grey when its Chennai branch was re-started in 2003. At the new branch, they went on to win brands like Sabena dish washing bar, Aircel, Java Green, Spencer’s and Kiwi. In 2006, both of them moved to Grey Bangalore. At the Bangalore branch, they consolidated existing businesses like Britannia, 3M and ITC Foods, and had also been responsible for the Bangalore branch’s growth with the addition of new brands like Deccan Cargo and Express Logistics, Wockhardt, Post-it Notes, Scotch Tape and Kirtilals Jewellery.

e4m Desk Feb 13, 2009 7:45 AM

Mogae Digital, originally promoted by Sandeep and Tanya Goyal, has announced the launch of a digital ‘Garden of Love’ in an interesting new rendition coinciding with Valentine’s Day. The Goyals are also the Indian JV partners of advertising giant Dentsu in India. It may be recalled that earlier in February 2009, Malaysia’s Astro Group had picked up a 50 per cent stake in Mogae Digital.

e4m Desk Feb 13, 2009 7:22 AM

Following the launch of its digital cable TV service, Digitelly, in September 2008, DEN Networks Ltd (DEN), a cable distribution entity with a pan-India footprint, launched non-stop music service for its digital subscribers in Bangalore. This interactive service would enable subscribers to choose what they want to listen and hence assure power in the hands of consumers.

e4m Desk Feb 13, 2009 7:21 AM

Cartoon Network is bringing, what it calls, India’s first day and night match in the Toon world – ‘Toon Cricket - The Battle for the Omnitrix’ – in Hyderabad on February 15 and Mumbai on February 22. Toon Cricket combines Indian kids’ two biggest passions – cartoons and cricket.

e4m Desk Feb 13, 2009 7:20 AM

Madison World has announced the launch of Platinum Public Relations, its second PR consultancy and the third Platinum Unit in the Group. The decision to launch Platinum Public Relations was driven by the objective of providing opportunities for independent responsibilities and growth to promising talent and also to address needs of competing business.

e4m Desk Feb 13, 2009 7:19 AM

AdAsia has published its Agency of the Year 2008. As per the ranking, Leo Burnett Mumbai was ranked the second best Agency in Asia. Ogilvy Singapore ranks first as. The other two Indian offices to make it to the top 20 are O&M Mumbai at 11 and JWT Mumbai at 14.

e4m Desk Feb 13, 2009 7:18 AM

The Government has decided to hike the Directorate of Advertising and Visual Publicity (DAVP) ad rates. Sources familiar with the situation inform that the DAVP ad rates are expected to increase by another 10-15 per cent. Also, the Government has accepted the request of the print industry players to waive off the 15 per cent commission that was given on the ads. In essence, this would mean a 25-30 per cent increase in DAVP ad rates.

e4m Desk Feb 13, 2009 7:16 AM

No matter which way one turns – the real world or the virtual world – there is no escaping the ‘V’ word. As card shops and gift shops stock up on Valentine’s goodies, the Internet, too, has its share of offerings by way of emails, instant messengers, e-cards, websites, and, of course, online shopping.

e4m Desk Feb 13, 2009 7:15 AM

It’s Valentine’s and you can smell love in the air. Living in an e-age, romance has come a long way from the days of Romeo-Juliet and our very own Laila-Majnu. Teenagers today are happily falling in love at the drop of a hat, but they are also falling out of it probably at the same pace if not faster, laments Max New York Life Insurance’s Anisha Motwani.

Anisha Motwani Feb 13, 2009 7:14 AM

ICL on February 12 postponed its Grand Championship tournament, which was scheduled for March 2009 to October 2009. With this postponement, ICL has packaged the World Series Twenty20 and the Grand Championship to October-November 2009, the reason being the absence of the Pakistani players of Lahore Badshahs and the current economic slowdown.

exchange4media Mumbai Bureau Feb 13, 2009 7:13 AM

Rajasthan Royals plans to take a 360 degree campaign for IPL season II, the franchisee is banking by and large on the on- ground activities. It’s creative agency is Ogilvy which was also part of the team even last year.

Robin Thomas Feb 13, 2009 7:12 AM

A road trip through the country’s national highways unfolds all the facets of Indian advertising, and most importantly, the strange repertoire of regional advertising. Colourful words in translated hotch potch, the roadside billboards, temple sidewalls, etc., all convey a very significant story – the coming of age of regional advertising.

e4m Desk Feb 13, 2009 7:12 AM

With the Lok Sabha elections slated for April-May 2009, hectic political activities are underway. Close on the heels of two leading parties – the Congress and the BJP – scouting for creative agencies for their campaigns, the Nationalist Congress Party (NCP) is also geared for the action. Industry sources confirm that the party is on the lookout for creative agency to handle its political campaign.

Tasneem Limbdiwala Feb 13, 2009 7:11 AM

Advertising in India is a very different ballgame. Time and again, people have come here and discovered that. Stories are different, the communication and solutions are different. It may not appeal to a lot of people. How would you explain to an international jury that ‘Thanda matlab Coca-Cola’ or ‘Hamaara Bajaj’ are great ideas? Left to me, I will not enter a single award – national or international – and right now I cannot afford awards in any case. I am against the system where I have to pay someone to judge my work.

e4m Desk Feb 13, 2009 12:00 AM