Yahoo! India has announced the grand prize winner for ‘UnCannies’ which is a platform to showcase the best advertising work in print, outdoor, radio, online and broadcast mediums.
In a bid to take forward its commitment to the next level, Canon India Pvt Ltd has announced an investment of Rs 100 crore towards enhancing its rental business as well as infrastructure to support B2B business. The strategy is to combat the current economic downturn as well as create a growth driver for its Business Imaging Solutions Division. This competitive leasing plan from Canon India is designed to assist the corporate across categories to adopt the latest technologies in document management without having to invest upfront.
In a bid to create greater interaction, for the first time NDTV is bringing true integration of television and the web by giving its viewers a platform to chat Live with their favourite anchors all day on May 16, 2009, the day of the election verdict.
Time Square Media Services Pvt Ltd launched its news and features website, www.network2media.com, on May 11, 2009. The B2B website is strongly focused on the out-of-home (OOH) industry.
Hindustan Times has appointed Mayank Shekhar as National Cultural Editor. As National Cultural Editor, Shekhar will be based in Mumbai and will be responsible for HT Cafe. He will also be responsible for working cross-functionally with HT Mumbai, HT City and other departments. He will be reporting to Sanjoy Narayan, Editor-in-Chief, Hindustan Times.
In an attempt to go beyond the analysis of topline data, exchange4media.com, in association with media analysis firm Stratagem Media, presents IRS 2009 R1 INSIGHT. Today’s Insight focuses on the Maharashtra and Gujarat markets.
The Average Issue Readership (AIR) and Total Readership (TR) issue that saw the print industry vehemently divided last year, continues to be heatedly debated in IRS 2009 R1 as well. There are enough supporters of both forms to keep the issue alive. exchange4media spoke to a few media players to understand their take on this and which metrics they favoured.
In a significant ruling, which will have a long term impact on the pricing of channels for the DTH platform, TDSAT has backed ESPN and accepted the sports broadcaster’s contention that 50 per cent discount should be given only when the channel was being viewed by all or at least a majority of the DTH operator’s subscriber base.
Celebrating its 60th anniversary, Adidas’ focus in Asia now would be to expand in a mono-branded environment that allows it to tell the story of the brand and lets consumers to interact directly with the brand. Timo Pape, Director – Sport Style, Adidas, shares the sportswear brand’s plans for India.
Publicis Ambience has bagged a Bronze at the Clio Awards 2009 for its work titled ‘Sports capture’ for Wespro Digital Cameras in the Innovative category. This win follows Contract Advertising bagging a Gold Statue in the Poster category yesterday.
For too long has Bihar been seen as a drag on the country. The heartening thing about Nitish Kumar’s three years in power is that he is deconstructing Laloo’s Bihar not merely by matching political chicanery, but by good governance and by appealing to the unifying ‘Bihari pride’ rather than the divisive Bihari castes. BV Rao takes a look at Bihar under Nitish’s rule.
RK Swamy BBDO Delhi has bagged the Revital portfolio comprising Revital, Revitalite (protein supplement), Revital new variants, Chericof Cough Syrup, Chericold N Flu (cold tablets), Pepfiz Antacid, Pepflux Antacid, and Chyawan Active (Chyawanprash). These brands were earlier handled by Grey Worldwide. According to industry estimates, the account size is pegged at Rs 12 crore.
The verdict will be out on May 16, when weeks of hectic campaigning and country-wide trudging by political leaders of all hues will bear fruit. As the nation awaits the results of the five-phased Lok Sabha elections, IMRB undertook a study to test the political ads released by the two major parties – Congress and BJP.
India is a one-trade pony nation when it comes to sports, and that is cricket, as we all know. Cricket is so huge, and the amount of money that it attracts, I feel, there are very few sports in the world that fortunate. It is a big challenge to attract advertising and marketing to any other sport, not just for us, but for everyone in the industry. The sports governing bodies and federations need to think of how to create a voice and share, how to make that sport attractive from a fan point of view, as well as make it commercially viable. That is where we come in.