In an extraordinary general meeting (EGM), held on August 6, 2009, the Bombay Ad Club has revisited its rules regarding the terms of appointment of the Ad Club’s President. Following this, Bhaskar Das who has been the Ad Club President for the last two years, is elected the President once again.
Aegis Media Singapore has appointed Anupriya Acharya as the new CEO. Prior to this, Acharya was based in India as the President of Rediffusion Y&R’s media arm TME. Arun Kumar, the incumbent Aegis Media CEO, is moving to a regional role as Director Digital Operations to further strengthen the digital product for Aegis Media in the region.
Global probiotic leader, Yakult Danone India (P) Ltd, has roped in actor Kajol Devgan as its brand ambassador for promoting its probiotic health drink, Yakult, in the Indian market.
Mutual PR Bangalore has won the PR mandate for Tesco HSC. The win follows a multi-agency pitch, which saw several leading players participate.
Continuing with the practice of contributing to the non-traditional marketing industry, 141Sercon, an integrated marketing services company, has taken a step towards preparing marketing experts of tomorrow. 141Sercon has agreed to conduct a Certificate Course in Non-Traditional Marketing for the students of Faculty of Management Studies, Delhi University, at their campus this August. The initiative has been taken in collaboration with MarkSoc, the Marketing Society of FMS.
‘5 Star Indian Online League’, one of the world’s largest online cricket leagues, has claimed to have attracted over 1.5 million gamers to take part in the League on one and half months. The ‘5 Star Indian Online League’ is a joint collaboration between Zapak.com, one of India’s leading online gaming portal, and Cadburys, and is aimed at taking cricket enthusiasts to experience the sport at a different level altogether.
Star Plus on Wednesday, August 5, 2009 announced that it has premiered two television series – ‘Aap Ki Kachehri’ (Season 2) and ‘Sajan Ghar Jaana Hain’ (a drama) – on the Internet even before it has appeared on television. It will appear on Star Networks flagship video destination, Star Player.
Canon India, which finished FY09 with revenues of Rs 800 crore, has now forayed into the management and consultancy business in India. Canon aims to handle 500 million documents under managed print services by 2010. Dentsu India, which is looking after the Canon business, will be handling this project as well.
Born way back in 1939, Parle-G is a good case study in volume players as it has been able to play on the trust, relevance and affordability plank well, thus blunting every hyper active competition. Brand Parle-G has evolved well over the years and well-deserves the ‘Genius’ tag that its ads carry. exchange4media tracks the biscuit brand’s growth.
A year and a half after entering into a partnership with Yahoo! to strengthen the growing readership of Hindi content on the web, Dainik Jagran has now inked a strategic deal with Google to help the group archive its bilingual daily, Inext under its service called News Archive Partner Programme.
Neo Sports is going the digital way for marketing the channel. In addition, Neo Sports has recently launched a new corporate website, which will very soon launch a Neo fan engagement section on the website. In conversation with exchange4media.com, Abhishek Verma, Head Marketing and Communication shares more light on the digital initiative.
Maxx Mobile Communications, the mobile phone accessories manufacturing and distribution company, has called for a multi-agency pitch for its creative as well as it media businesses. The pitch, which saw several agencies in the fray, took place recently. It is learnt that Maxx Mobile has shortlisted two agencies and will finalise one soon.
Theatre lovers in Chennai can look forward to the fifth edition of The Hindu Theatre Fest, which will be held from August 7-16, 2009. This edition will feature an eclectic mix of plays from India and abroad. There will be six plays in all, which will cover different genres – Greek Tragedy, American musical, Shakespearean adaptation, and more.