Date-wise News
The TAM Media Research ratings for the first five matches played of the Airtel Champions League T20 2009 show an average TVR of a mere 1.16 for all the matches played. Are these ratings as per expectations? What is it that is not working for Champions League T20? exchange4media speaks with some media planners to get their views on the not too encouraging numbers for Champions League T20.
Robin Thomas Oct 16, 2009 8:34 AM
Four weeks back, Colors’ office was celebrating pocketing 325 GRPs, which is one of the highest overall channel GRPs for any Hindi general entertainment channel in over a year. This week, the channel has notched up 338 GRPs and has added one more all-time high to its scorecard. The opening numbers of the much anticipated ‘Bigg Boss 3’ are 4.6 TRPs, which is the same as STAR Plus’ ‘Sach Ka Saamna’ and marginally more than NDTV Imagine’s ‘Rakhi Ka Swayamvar’.
Noor Fathima Warsia Oct 16, 2009 8:32 AM
Contrary to industry speculations and various interpretations of the deal signed between NDTV and NBC Universal in May 2008, NBC Universal is not increasing its stake in NDTV Networks Plc, but is instead preparing to exit the company. NDTV informed to the BSE on October 15, 2009, that it would buy back NBC’s minority stake. NDTV officials offered no other comments on the development, but there are various speculations doing the rounds on NDTV’s next investor.
exchange4media Staff Oct 16, 2009 8:31 AM
M&C Saatchi India has appointed Suranjan Das as Executive Director. In his new role, Das will be heading M&C Saatchi’s Mumbai office. Das had recently quit Fortune Communications Ltd, a wholly owned subsidiary of JWT India, where he was Senior VP & Managing Partner.
exchange4media Staff Oct 16, 2009 8:28 AM
“The industry is evolving fast and so are the OOH media options and technologies. Technological advancements have also been used for measuring the media effectiveness and consumer-centric innovations. The key challenge for any technological advancement is its adaptability and adoptability, apart from the cost implications,” says Sunder Hemrajani, Managing Director, Times Innovative Media Ltd.
exchange4media Staff Oct 16, 2009 8:28 AM
Kaati Zone, the Indian quick service restaurant (QSR), has reinvented itself down to its new logo and menu, and is undertaking greater expansion plans. The restaurant has roped in MAA Communications to handle its communication, marketing and branding strategy.
Tuhina Anand Oct 16, 2009 8:26 AM
Things are looking up at The Times of India as it announced the end of recession with a sort of bonus payout. However, BV Rao feels it has achieved nothing more than to open old wounds of the staff.
Diwali time is gifting time and festival shoppers have a bewildering fare to choose from. FMCG brands like Cadbury and Dabur and even home grown brands like Haldiram and Bikano have come up with attractive gift packs to suit every pocket. These brands are making considerable inroads into the traditional gifting of ‘mithais’ and dry fruits. exchange4media takes a look at what’s on offer this year.
exchange4media Mumbai Bureau Oct 16, 2009 8:25 AM
It is not nice to do work for just the heck of awards. It is putting our industry in a bad light. I know that these are expressions of creativity, but we should be very clear that these are the ads that are specifically done for that. Why should we hide this fact? Yes, it is tough, but we are going to make sure that the work that we do for the clients is award worthy, but not on the cost of scams. We have to start getting the youngsters to think larger, they have to start being more responsible on brands.
exchange4media Staff Oct 16, 2009 12:00 AM
