Date-wise News
Allied Media is quite bullish about the coming year, with its COO, Shripad Kulkarni, stating, “We are targeting growth upwards of Rs 1,500 crore next year. We expect to close the current financial year at Rs 1,000 crore in March-April 2010.”
Pallavi Goorha Kashyup Nov 9, 2009 7:47 AM
Education sector advertising in print rose by 10 per cent during January-September ’09, as compared to January-Septmber ’08. On the other hand, print ad volumes of the services sector dipped by 7 per cent during this period. Properties/ real estates was the top category under the services sector in print during January-September ’09.
exchange4media Staff Nov 9, 2009 7:42 AM
Bajaj Allianz grabbed everyone’s attention with its latest advertising innovation on child insurance plans, called ‘Groovy kids’, during the India-Australia ODI match played in Hyderabad on November 5, 2009. The media innovation showed a father-son duo take the campaign’s central idea into the field and breaks away from the clutter through an activity within the match, as opposed to a usual commercial break.
exchange4media Mumbai Bureau Nov 9, 2009 7:41 AM
The Times of India and Lavasa have launched The Lavasa Future Cities campaign, a four-month initiative aimed at developing future cities in India. The campaign will emphasise on key elements such as city management infrastructure, environment and inclusiveness. Sahbagi, part of the Times Foundation, is an integral part of this campaign.
Tasneem Limbdiwala Nov 9, 2009 7:41 AM
Sindhu Raghavan, Partner – Client Leadership, Mindshare Chennai, believes that Today’s markets are ‘conversation markets’. And ideas or choices that make this conversation interesting and engaging will rule. Having worked on clients like Reckitt Benckiser, GM, Bacardi, LG and Maruti, Raghavan knows how to hold conversations and not make noise. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
exchange4media Staff Nov 9, 2009 7:40 AM
Radio Mirchi, Big FM and Friends FM are comfortably placed as the three top FM players in Kolkata as per the RAM data for 21 weeks (week 22 to week 42) for the 6-10 pm slot, all people 12 years and above, all places of listening. The fourth slot, on the other hand, sees a cluttered lot, with no clear player emerging.
exchange4media Mumbai Bureau Nov 9, 2009 7:39 AM
“We are in very close collaboration with the Indian Association, and when anything happens in India, we will work in any way that we can to help enable us to continue advertising. You can also expect us to have a closer look into India in the way medium like mobile can be picked up, or the way in which new media can be explored,” says Bernhard Glock, Founder, Bernhard Glock Media Leadership Company.
exchange4media Staff Nov 9, 2009 7:38 AM
SBI General Insurance, the joint venture between State Bank of India and Insurance Australia Group (IAG), is on the lookout for a creative partner. It is learnt that a few creative agencies have pitched for the business.
Tasneem Limbdiwala Nov 9, 2009 7:38 AM
