Date-wise News
As part of its sixth anniversary celebrations, Pitch felicitated 28 brands in the Pitch India’s Top Marketers Awards 2009. The awards ceremony saw Brand Custodians and Marketing Chiefs that spearheaded their brands into prominence despite the challenges of a tough year. The audience also comprised luminaries from the Indian media and advertising industry.
Noor Fathima Warsia Nov 17, 2009 8:09 AM
If one were to write a paper on the current media, advertising and marketing scenario, and possible solutions for future, sitting through a session of the <b>impact</b> One-on-One with Advertising Age’s Publishing and Editorial Director David Klein and Madison World’s Chairman and MD Sam Balsara would suffice. From treating agencies as vendors to media agencies turning creative to the issues of media company locking or unlocking editorial content on the web, the session covered it all.
Dipali Banka Nov 17, 2009 7:39 AM
Jatin Kapoor & Joban Sawhney (JKJS) have taken auto-rickshaws, as an out of home medium of advertising, very seriously. The Delhi-headquartered outdoor agency, which was set up in June 2009 by friends Jatin Kapoor and Joban Sawhney, has aggressively been pushing its ‘Ad it on Auto’ services.
exchange4media Staff Nov 17, 2009 7:34 AM
LinkedIn is accentuating its focus in India. A significant step in that direction is the appointment of Hari V Krishnan as the Country Manager. Krishnan, who prior to this was with My Space, is given the responsibility to grow the LinkedIn’s business model that comprises user subscriptions, ad sales and enterprise software licensing for the Indian market.
exchange4media Mumbai Bureau Nov 17, 2009 7:33 AM
The final set of case studies presented at the Pitch CMO Summit 2009 reiterated that brands needed to stay the course even in times of adversities, for that was the one way to ensure that kneejerk reactions did not alter the route, and hence the objective. Domino’s Pizza India, Senior VP- Marketing, Dev Amritesh and Colors’ Marketing Head Rameet Arora elaborated further on this.
exchange4media Staff Nov 17, 2009 7:32 AM
The Pitch CMO Summit continued with case study presentations from Tata Tea’s Executive Director Sangeeta Talwar, who spoke on the ongoing ‘Jaago Re’ initiative of the brand that gained fame especially for the connect it was able to establish with the youth audience. In his case study presentation, Shoppers Stop’s Vice President – Marketing and Loyalty Vinay Bhatia called for a ‘reality check’.
exchange4media Staff Nov 17, 2009 7:31 AM
The second edition of the Pitch CMO Summit was held in New Delhi on November 16, 2009. Two case study presentations on the day from brands such as Dish TV presented by its COO Salil Kapoor and HDFC Bank presented by its EVP and Head-Marketing Rohit Mull, reiterated the need to constantly evolve. The case studies also spoke on the advantages of a sharpened focus in marketing, especially in tough times.
exchange4media Staff Nov 17, 2009 7:30 AM
