The International Advertising Association (IAA) recently held a one-on-one with Sam Balsara, where the ad veteran interacted with Young Professionals of IAA’s India Chapter. Balsara shared several interesting anecdotes from his life in advertising.
Out of home communication specialists MPG Active has appointed Rajeev Luthra as Business Director. In his new role, Luthra would be responsible for client acquisition and business win. He brings with him over 18 years of professional experience and has worked with some of India’s biggest companies such as ING, Max, and Bharti, among others.
Bookmyshow.com, one of India’s largest entertainment ticketing website, has been roped in as the exclusive ticketing partner for the Mumbai Indians and Kings XI Punjab teams of the Indian Premier League. Bookmyshow.com is already the official online ticketing partner for Delhi Daredevils.
Nick is geared up to fortify its presence in the kids’ consumer product segment in India with its consumer products division now foraying into the electronic products market. According to Nick, worldwide it earned more from consumer products than from its television channel. It was now vying to emulate the same success journey in India as well.
The Indian Premier League (IPL), one of world’s biggest sports league as per Forbes, announced that IPL 2010 would be broadcast in its entirety in the UK in an exclusive deal with ITV. This landmark deal will mark the first time live cricket will be shown across the ITV network, the oldest and largest commercial television network in the UK.
Neelanjan Shome, CMO, HT Media, has decided to move on. Shome was serving his notice period, which had ended last week. He had spent close to three years at HT Media, where his key responsibilities included managing assets in print (English and Hindi general interest dailies, English business newspaper), radio and Internet.
Following its latest campaign creating the ‘Wow’ factor, Pepsico India has now taken the concept forward with a ‘Wow anthem for Youngistaanis. This anthem proposes to be ‘of the youth’, ‘by the youth’ and ‘for the youth’ and has been implemented through extensive radio activation in partnership with Radio Mirchi.
The Public Relations Consultants Association of India (PRCAI) brought together an interesting mix of industry people to discuss on ‘Young India: The 600 million magnum opus in search of the right communication formula’. The discussion ranged from the story behind the successful Tata Tea Jaago Re campaign to iconic youth brands.
“The radio industry needs to ask itself the question as to why listenership has declined. My point is that if you want to increase listenership in radio, you will have to increase the number of FM stations in the city. In our country, we need to create supply, because when you create supply, you also create demand as we are a starved economy. The industry should not appear worried about the decline in listenership. The fact is that we have to get our priorities right,” says Prashant Panday, CEO, ENIL.
The Kolkata High Court has passed an ad interim order in the Rin versus Tide ad war case. The Court order restrains HUL from advertising its recent Rin ad. The Court has supported P&G’s belief that the ad is disparaging and has instructed HUL to take the advertisement off immediately. The court has also barred HUL from showing any such ads in the future.