`Date-wise News`

Jupiter and Express Publications announce strategic partnership alliance

Jupiter Media and Entertainment Ventures (Jupiter) and Express Publications (Madurai) Limited (EPML) have announced a strategic alliance that will jointly pursue media opportunities in various languages. Initially, this partnership will cover Jupiter taking equity investments in Kannada Prabha, a leading Kannada daily newspaper, subsequently exploring potential opportunities in other languages.

exchange4media Bangalore Bureau Mar 29, 2010 10:36 AM

‘Unless innovative, 5-10 sec ad breaks during IPL3 won’t have high recall value’

IPL3 has seen extensive use of the 5-10 second ad breaks that appear on screen during the matches. Moreover, the third umpire screen is also used for these 5-10 second commercials. exchange4media finds out from industry experts on whether these ad breaks are serving any purpose and whether they have high recall value.

Robin Thomas Mar 29, 2010 9:45 AM

Female viewers in IPL3 impressive, but marketers slow in targeting them

According to TAM Sports for the six metros in CS 4+ SEC ABC for the first 14 matches – from March 12-20, 2010 – the contributory share of female audience is 36 per cent. Given this figure, exchange4media finds out from media planners on their views regarding the contributory share of female audience and their impact on Hindi GECs.

Robin Thomas Mar 29, 2010 9:44 AM

MWG TAG Ideation appoints Daniel Upputuru as Creative Head for Delhi office

MWG TAG Ideation, the full-service creative agency from McCann Worldgroup India, has appointed Daniel Upputuru as Senior Creative Director in a leadership role for its Delhi operations. Prior to joining TAG, Upputuru was with Rediffusion Y&R.

exchange4media Mumbai Bureau Mar 29, 2010 8:41 AM

Ad Review: LG Cookie PEP – Of youth, friendship, and a fun phone

The launch ad for LG Cookie PEP phone has not one but three celebrities. Good actors in their own right, they somehow get lost in the ad, which has a confusing story line. The phone no doubt has all the fun features that youth need, but the ad somehow does not bring out these features with clarity. Read what our ad review says…

Pallavi Goorha Kashyup Mar 29, 2010 8:40 AM

Passenger vehicles advertising in print up 13 pc during 2009: AdEx Analysis

Passenger vehicles advertising in print grew 13 per cent during 2009, as compared to 2008. Tata Motors Ltd was the number one advertiser of passenger vehicles during 2009, while Mahindra Xylo topped the list of new passenger vehicles advertised in print during this period.

exchange4media Staff Mar 29, 2010 8:23 AM

P7 News turns one; looks to create high definition-ready news operations

Hindi news channel P7 News celebrated its first anniversary on March 27, 2010. Launched by Pearls Broadcasting Corporation Pvt Ltd, P7 News’ prime focus is on social and development stories. Pearls Broadcasting is now looking to create a high definition-ready news operation using its Broadcast Media Library/ Media Client (BML/ MCL) digital video platform in India.

exchange4media Staff Mar 29, 2010 8:22 AM

GenNext Media Magnate: Ashwini Kamat – Alice in media wonderland

For Ashwini Kamat, the guiding principle has been ‘Impossible is nothing’. As GM, Mediacom, her key responsibility here is not only to continuously deliver an outstanding product to her current clients and grow the business, but also to help nurture an environment, which makes Mediacom the most preferred workplace in the industry. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.

exchange4media Staff Mar 29, 2010 8:21 AM

Anuj Singh puts in his papers at Red FM as National Marketing Head

After a stint of more than four years at Red FM, Anuj Singh has put in his papers as National Marketing Head and West Head. March 31 will be his last working day at Red FM.

exchange4media Mumbai Bureau Mar 29, 2010 8:20 AM

Noorings: GECs, IPL & the need to ‘debunk myths’

It was a busy weekend for some Hindi general entertainment channels. The reason is an analysis suggesting that unlike popular belief, when IPL is compared with the GECs, it is still the latter that delivers higher-rated shows, ensures viewer loyalty and attracts male viewership. What was interesting to note is the manner in which GECs can unite when it comes to face IPL, and one wonders why...

Noor Fathima Warsia Mar 29, 2010 8:19 AM

Business Today scouts for new creative partner

‘Business Today’, the business fortnightly from the India Today Group, is believed to be on the lookout for a new creative partner and has called for a multi-agency pitch. BEI Confluence has been handling its internal campaigns and events.

Tasneem Limbdiwala Mar 29, 2010 8:18 AM

Maxus adopts Relationship Media approach globally; begins rollout from India

Maxus has been busy for over a year now to put together a new approach for its clients globally. The approach, that the agency terms as ‘Relationship Media’, rides on the creative streak that Maxus has built in its operations and is digitally led. Maxus is rolling out this approach from its India office, which, according to Kelly Clark, Global CEO, Maxus, is the flagship office for the agency.

Noor Warsia & Preeti Hoon Mar 29, 2010 8:17 AM