Zee News organised a live in concert in Delhi on April 12, 2010, in an initiative to unite the world against terrorism and aiming to spread the message of peace, harmony and goodwill through the platform of music.
Creativeland Asia has been rated amongst the World’s Leading Independent Agencies 2010 by thenetworkone Group. With this, Creativeland becomes the only Indian creative house to been seen on this elite platform. The publication once again features articles by owners and leaders of leading independent agencies in traditional markets like the UK, the US, Germany, Switzerland, Scandinavia and The Netherlands.
Bharti Airtel has launched Airtel Digital TV Recorder, which facilitates remote recording of live television through mobile phone from anywhere in the world. It is said to be the first time in India that a telecom service provider has come up with such a facility. This paves the way for further convergence between mobile and TV and could be in a way called the next generation DTH with enhanced Set Top Box (STB) having an option to pause, rewind and forward live television.
Kumar Subramanum, former Vodafone Head at Ogilvy India, has joined Contract Advertising as Executive Vice President for their Mumbai office. In addition, he will be responsible for the agency’s digital division iContract. Prior to heading the Vodafone business, Subramanium was President of Meridian Communication. He has roughly spent nine years at Ogilvy India. He began his advertising career in 1991 with Leo Burnett, from where he moved to Mudra. His time at Ogilvy, where he had worked on accounts such as BP-Castrol, Tata Motors, Amaron Batteries, Pidilite, Kodak and Star TV, was punctuated by a one-year stint at Radio City.
Sambit Mohanty has joined Bates141 Delhi as Executive Creative Director. He was earlier heading the creative function at advertising/design firm Brand Planet Elephant. Sonal Dabral, Chairman and Regional Executive Creative Director, Bates141, said, “Having Sambit coming on board is one of the changes we had planned to strengthen our creative talent pool. He has good experience in handling diverse categories, which is also reflected in the work in his portfolio. I am confident that Bates141 Delhi team under the creative leadership of Sambit is going to produce fantastic work.” An alumnus of the Indian Institute of Mass Communication, Mohanty has over 10 years’ experience in advertising. Starting out as a copywriter at McCann Erickson, he has worked in agencies such as Euro RSCG, Lowe, Publicis, Vyas Giannetti Creative and Leo Burnett. As Creative Director at Leo Burnett, Mohanty had created the ‘Full of Life’ launch campaign for the Chevrolet Spark that included the memorable ‘Winking c
Three D Holograms Pvt Ltd has entered into a strategic alliance with Times Innovative Media Ltd for advertising sales of 3D LCD screens at the Mumbai airport. These screens are IPTV enabled and would be of great interest to brands from categories such as automobile, telecom, FMCG, lifestyle premium products and hospitality.
Close on the heels of Star Plus and Zee TV jointly releasing an ad on the front page of Economic Times claiming that their top GEC shows had outperformed IPL3 in the 30 minutes average ratings, MAX, the official broadcaster of DLF IPL, has released mailers stating ‘IPL outperforms everything!’ A new ratings war is in the offing now...
Within a few months of setting up its operations in India, LinkedIn today claims to have 5 million members in the country. With India proving to be one of the fastest growing markets for LinkedIn, the Internet company is planning to focus big time on awareness, engagement and monetisation of the site in 2010.
My FM has announced the elevation of Harrish M Bhatia to CEO. Prior to this, Bhatia was COO. In his new role, Bhatia will be looking at leading the brand through the much awaited changes in the radio industry and will also bring in a fresher outlook to the different business areas of the brand. He will be reporting to Pawan Agarwal, Director, Dainik Bhaskar Group.
Veta, an academy for teaching spoken English, has appointed JWT as its creative agency. V Ganesh Ram, Managing Director, Veta, has confirmed the development to exchange4media and pegged the account size at upwards of Rs 10 crore. O&M is the incumbent agency. The media duties of VETA are being handled by Mindshare Chennai.
Bluetooth is a good technology that many use, but as an advertising tool, it has failed. Changing sensibilities have created an urban literacy that is now opaque to a generation. What should be known about this new age so that innovations work and advertising plans succeed?
There was a time when mobile was a niche medium, or a part of the larger digital medium. Today, mobile has grown enough for many mediums to emerge and flourish. Some of these mediums discussed at MipTV 2010 included applications, augmented reality, mobile social networking, touch web and enhanced location awareness or location data.
At any media and advertising forum, it is commonplace to hear deliberations on how communication with today’s audience has to rise from normal to new heights of engagement. However, it is not so common to hear about evolution of limbic resonance leading to playing games with sharks; bridges and trucks tweeting, or of a connected audience that is creating a world where computing is not in the laptops or computers, but in various aspects of life itself.
The mood at MipTV 2010 remained energetic and charged. There was no denying the fact that the toast of the festival was digital and the impact of new technology on television. The debates in the Indian circuit were whether India had reached the place where the digitally-connected audience made sense to India too. While some didn’t think that it did, some felt now was the time to get on to the 360 bus in India.
<p align=justify>We are still cautious from a regional perspective, but from the MEC perspective, both regionally and globally, we firmly believe in our proposition and our core positioning in the market place. It has not been a good 12-15 months, but I think we have come out of it stronger, we have got a good senior management in place across Asia and consistency is what people are looking for, so we are feeling positive about the whole thing.
