Kohler India has appointed Leo Burnett Delhi as its creative agency following a multi-agency pitch where prominent advertising agencies of Delhi had participated.
Along with the TV and computer screens, IPL3 is being watched on mobile screens too. The ‘Informate Mobile Intelligence Report’ has thrown up some interesting observations on mobile usage during IPL3, which has gained much popularity and followers.
According to TAM data for all India market for the period March 12 to April 3, in the age group of 4-14 years, IPL 3 has received a viewership contribution of 17 per cent, which higher than the inaugural season of IPL, but is the same percentage as that of IPL2. How can marketers tap this segment during IPL? Is is impacting viewership of kids’ channels? exchange4media finds out from media planners.
Print ad volumes of soaps category increased by 108 per cent during 2009, as compared to same period in 2008. High advertising share of ‘Freshness-Fragrance’ variants of soaps was seen during this period. HUL was the top advertiser of soap brands advertised in print during 2009, while Venus Wino was the No. 1 new soap brand advertised in print.
The dynamics and the challenges that the media industry throws almost everyday, along with its vibrancy and satisfaction, is something that has kept Shushma Jhaveri, Senior Vice-President, Carat Media, in the industry. She urges her team to move forward with the right attitude. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
KFC, which has been always been pegged as being ‘Finger lickin’ good’, has recently launched a new ad campaign that talks about the brand’s ‘Original Recipe Chicken’. The marketing objective here was to reinforce and bring alive this signature taste across the portfolio by revealing what happens in the kitchens of KFC to create such a riot of sensation in one’s mouth.
Seeing the amount of coverage generated by the Indian Premier League, one would doubt whether the charm is wearing off in any measure. However, as the tournament progresses, a certain level of fatigue seems to be building in, especially amid the news media. There are two sides to any story and exchange4media attempts to bring both sides into perspective here.
Media and advertising executives have been struggling to get in and out of Europe, either returning from MipTV at Cannes or on their way to attend the Festival of Media at Valencia. And many who were travelling from MipTV to Festival of Media (didn't include too many Indians) would have some bizarre tales to share of the most unplanned road trips that only had a start and finish point, and filling in the blanks as the journey moved along.
The ICC World Cup 2011 has silently been shopping for advertising agencies. Even as no official information was available from ICC, sources close to the development informed that six agencies had been shortlisted already. These include O&M, JWT, McCann Erickson, Havas, Grey Worldwide and Publicis. Sources also said that the account size was expected to be well upwards of Rs 250 crore.
The Festival of Media, which is taking place in Valencia from April 18-20, 2010, has faced its own share of problems due to the flight cancellations in Europe after a volcano erupted in Iceland. The festival organisers have decided to proceed with the festival, and have made changes to the agenda, keeping with the speakers that finally were able to make it to the event.
In an industry characterised by a low level of differentiation, it is imperative that the major players strive to create perceptual brand differentiation among the potential target group. To create a higher involvement among the consumers while purchasing a pen, it is essential for pen companies to advertise the PODs (USP) of the product and the brand overall.