Date-wise News
RK Swamy BBDO has appointed Rohini Gauthaman as General Manager, Media Direction, New Delhi. She will be reporting to Les Margulis, President, RK Swamy BBDO’s Media Direction. Prior to this appointment, Gauthaman was VP – Planning at Lintas Media Group. She has also been with Allied Media and Hakuhodo (both part of the Percept Group), Mindshare, Enterprise. She had earlier been with RK Swamy BBDO’s Chennai office in 1994. In her role across agencies, Gauthaman has been responsible for Maruti Suzuki, Luxor, BILT, PVR Cinemas, JVC, Panasonic, Yamaha Pianos, Canon, Toshiba, Konica, Sony, Dupont and a host of other accounts.
exchange4media Staff Apr 23, 2010 9:31 AM
Wynn Telecom, which recently announced its foray into mobile handset business under brand ‘Wynncom’ has appointed Dentsu Creative Impact as its creative agency, while Karishma Initiative and Alliance Advertising have been appointed as media agencies. Wynncom officials confirmed the development to exchange4media. The marketing budget is in excess of Rs 30 crore.
exchange4media Staff Apr 23, 2010 9:02 AM
“The core proposition for both radio and TV is music. In radio, we deliver music to our listeners and in TV we deliver music to the viewers. The entire game revolves around how you engage them with giving them the music. There are other music channels as well, but the deal is what more apart from music can you give to create an attitude for the channel and to create that stickiness for the channel so that people come back,” observes Amar Tidke, Head – Programming, 9XM.
exchange4media Staff Apr 23, 2010 9:00 AM
Rameet Arora, who has been heading marketing for Colors since the launch of the channel, has decided to move on. He is joining McDonald’s as Senior Director. Arora is currently serving his notice period at Colors for three months.
exchange4media Staff Apr 23, 2010 8:59 AM
After a successful stint with India’s leading IT giants Wipro and Infosys, Jessie Paul got on the entrepreneurial role and is now Managing Director, Paul Writer, a marketing advisory firm that she founded in early 2010. In an exclusive conversation with exchange4media, Paul shares her views on global brands.
Tuhina Anand Apr 23, 2010 8:56 AM
Ever since its launch, Frooti has acquired a large market share and continues to be the most popular mango drink even today. The tagline, ‘Mango Frooti - Fresh and Juicy’, has a huge brand recall value for consumers and has helped the brand strengthen and consolidate its position as the market leader.
Pallavi Goorha Kashyup Apr 23, 2010 8:54 AM
Reality shows and game shows have helped GECs grab a major chunk of the eyeballs. While some game show formats are home grown, a lot of them are international formats that have been tweaked to suit Indian taste. Media planners tell exchange4media what is their take on these reality shows based on international formats, how important the host is and other factors that work or do not work for such shows.
Khushboo Tanna Apr 23, 2010 8:52 AM
National carrier Air India has reportedly narrowed down its search for creative agencies to four following a multi-agency pitch. The strong contenders in the race to be empanelled include DraftFCB Ulka, RK Swamy BBDO, Mudra and Lowe Lintas. It maybe recalled that in July 2009, Air India had called for the initial round of the pitch, while in October 2009, the final rounds had taken place.
Tasneem Limbdiwala Apr 23, 2010 8:50 AM
<p align=justify>The smart planner has narrow-casted his plans. Another good thing that had happened in the industry was the downturn, as everyone started looking at things in a more critical way and at their spends too… We have been able to increase the ad rates even in the slowdown. The way things are going, you can only expect to see better platforms, better service and better distribution structure.
exchange4media Staff Apr 23, 2010 12:00 AM
