Date-wise News

Tim Love, Vice-Chairman, Omnicom Group & CEO, APIMA, will be the keynote speaker at the Delhi leg of exchange4media Conclave 2010 on June 9. He will be speaking on India’s growing role in global brand building. Love’s address will be followed by a special Q&A session moderated by G Krishnan, CEO, TV Today. The exchange4media Conclave 2010 is presented by Dainik Jagran.

e4m Desk May 28, 2010 10:13 AM

Primesite, the out-of-home solutions unit of Mudra Max, has executed another innovative campaign to support the launch of Aircel’s ‘Music Connect’ service. The campaign, which kicked off on May 21, aims to convey about Aircel’s new concepts in Mobile Value Added Services (M-VAS).

exchange4media Mumbai Bureau May 28, 2010 8:48 AM

Close on the heels of the Neo Sports win, Maxus India has now added the media duties of Kerala-based Manappuram Finance to its kitty. The business was hitherto handled by Lintas Media Group. Manappuram Finance had recently appointed Nethra Advertising as its creative agency.

Tuhina Anand May 28, 2010 8:47 AM

“India is more than ready for the science channel. Discovery Science has been receiving extremely positive response from the viewers. India is a young country and there is immense curiosity amongst the viewers for information. The viewers want to be informed and entertained about the various advancements and technologies from around the world,” says Vikram Channa, Vice President - Programming, India & Head of Production, APAC, Discovery Networks Asia-Pacific.

e4m Desk May 28, 2010 8:46 AM

Sharpening its focus on making healthy breakfast options widely available for consumers, PepsiCo has launched a new campaign for its fruit juice brand Tropicana 100%. The new campaign focuses on making Tropicana 100% as an integral ingredient for a complete breakfast, especially on rushed weekdays.

Pallavi Goorha Kashyup May 28, 2010 8:46 AM

In partnership with TNS, Ogilvy & Mather’s two-year survey in the making reveals what drives Muslims as consumers, against the vast backdrop of ethnic, economic, political and religious diversity of the Muslim world. The report, titled ‘Brands, Islam & the New Muslim Consumer’ serves as the launch pad for Ogilvy Noor that aims to help brands better engage with Muslim consumers worldwide. In an email interaction with exchange4media, John Goodman, Regional President, Ogilvy & Mather South and Southeast Asia, explained more on Ogilvy Noor.

exchange4media Mumbai Bureau May 28, 2010 8:45 AM

Winners of Clio Awards 2010 have been announced and Taproot India is the only winner from India from among the Indian entries that had made it to the shortlist. The agency bagged a Gold for its work for Transasia Paper. The Clio Awards were held in New York on May 26-27, 2010.

Tasneem Limbdiwala May 28, 2010 8:44 AM

While industry experts can’t stop gushing about how out-of-home advertising has become an integral part of a brand’s communication plans and how much the media can be tapped to grab eyeballs of people increasingly spending their time outdoors, what exactly is the potential of this medium? What are the new trends emerging? exchange4media speaks with industry experts to get a better understanding of the OOH medium.

Pallavi Goorha Kashyup May 28, 2010 8:43 AM

The trend of premiering the latest Bollywood releases on Hindi GECs has been growing in recent times and the gap between the theatre release and television premiere is increasingly narrowing. While the cost of acquiring the telecast rights is huge, has it paid off for the GECs proportionately? Are the channels getting the expected eyeballs?

Khushboo Tanna May 28, 2010 8:42 AM

For many technology clients, the buzzword now is to simplify tech jargon in their communication and talk to their customers in a language they understand. Be it Intel, AMD, Lenovo or even Cisco, all have been simplifying their communication and speaking to consumers in a language they understand, which makes perfect marketing sense, say industry experts.

Tuhina Anand May 28, 2010 8:41 AM

The uncertainty of the past two years is certainly behind us. The world is looking up, and India has led this revival in more ways than one. The industry is looking at the near future with great hopes and aspiration as the size of the pie is going to grow exponentially in the next two years. The kind of advertising big bucks that went into IPL telecast is a clear indication of the good things to come. The industry is gearing up to meet the challenges and we too want to grab a large share of the growing pie.

e4m Desk May 28, 2010 12:00 AM