DishTV has announced the launch of its high definition (HD) service – Dish Tru HD – on its platform. This service offers a high definition audio-video experience to its viewers. The channels that Dish Tru HD is offering in HD include Zee TV HD, Zee Cinema HD, Discovery HD, National Geographic HD and the FIFA World Cup on ESPN.
Yahoo! has embarked on its annual ‘World Search Championship’ for quiz and gaming enthusiasts. Started in 2008, the Championship is a month-long activity that is about speed and action where users have to answer 10 questions in the shortest possible time and are prompted to use search to find the right answers.
Grey India has roped in Karan Rawat as ECD, Art to partner Mumbai ECD Rohit Malkani. Rawat was with Enterprise Nexus (Bates India) for six years as Creative Director before turning independent creative director. He started his career with McCann-Erickson as a visualiser and went on to spend four years with JWT as Senior Art Director. Rawat has been the recipient of several creative awards, including the Gold at the Abby for Best Campaign in 2001 as well a Gold and Silver Abby for Best Art Direction in the year 2007. His work on Killer has won awards since 2002. Other campaigns to win awards include those for NECC, The Times of India, Smirnoff and Ravissant.
The World Gold Council (WGC) has announced the appointment of David Lamb as its Managing Director, Jewellery, to be effective July 1, 2010. Lamb, who will be based in New York, will have overall responsibility for the strategic development of the gold jewellery market worldwide with particular focus in building the premium market in the US. He will be a member of WGC’s Leadership Team and will report directly to Aram Shishmanian, CEO, WGC. Prior to this appointment, Lamb was an Executive Director of the Diamond Trading Company (DTC), the sales and marketing arm of De Beers, as Worldwide Marketing Director, and subsequently, Chief Strategy Officer. Previously, Lamb had spent more than 20 years at leading international advertising agencies, notably JWT Worldwide, where he was Executive Vice President and had held various leadership positions, including Head of Worldwide Account Planning and finally Head of Multinational Clients.
The Times Group has launched a weekly called Vijaya Next, which will be catering to the upwardly mobile Kannadiga population. The 24- paged weekly priced at Rs 6 will be out every Friday, 28th May onwards and will be available all over the state through a phase-wise roll out.
Levi's, the apparel brand has picked Hungama Digital Media Pvt. Ltd. amongst several agencies to reach out to the youth in their anniversary campaign. Hungama and Levi’s will aim at leaving a long-lasting impression on the young minds through a creative platform to celebrate the brand's 15th anniversary in India.
The Advertising Standards Council of India (ASCI) has released its report for the period March 2010 on the ads that were either withdrawn or modified. A total of 10 ads had been brought under its scanner, of which it prohibited the airing of just one commercial.
For many technology clients, the buzzword now is to simplify tech jargon in their communication and talk to their customers in a language they understand. In the first part, we had looked at why and how the companies were going about simplifying their communication. In the second part of the report, we look at the trends and provide the agencies’ and industry players’ views on how this is working out.
“We are moving into the business of building brands. Unless you keep on raising the bar every single day for yourself, you get sluggish and you get happy with what you do. I am excited about the next challenge. So many brands, and so little time. Genius doesn’t happen everyday, but even if you do it once a month, it is worth it,” says Bobby Pawar, Chief Creative Officer, Mudra Group.
Equus Red Cell Mumbai has recently won the creative duties of Travel Masters India Corporation (TMIC), a brand of Travel Masters India. Equus will also be responsible for formulating the marketing strategies for the brand.