Date-wise News

Guest Article: Will online advertising become 50 pc of all advertising? Yes it Will! - Part 2

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As discussed in Part 1 of the post, the online advertising industry, driven by search marketing, has grown from $100 million to $20 billon in less than 10 years. Even though Internet users have reached a critical mass and they are spending a lion’s share of their leisure time on the Internet, what is preventing the industry from going from the current $20 billion to $200 billion? Vivek Bhargava, MD, Communicate2, further analyses.

Vivek Bhargava Jul 8, 2010 8:53 AM

Digital Vidya to hold Social Media Marketing Bootcamps on July 16, 17 in Delhi and August 20, 21 in Mumbai

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Digital Vidya, a company specialising in digital marketing learning, is organising Social Media Marketing Bootcamps in Delhi and Mumbai. To be held in Delhi on July16 and 17 and in Mumbai on August 20 and 21, these bootcamps will primarily focus on how to leverage social sites like Facebook and Linkedin as powerful marketing tools for brand promotion, lead generation and sales or community building.

e4m Desk Jul 8, 2010 8:51 AM

Dainik Bhaskar Group compiles data reference source DB Assist

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What began as an initiative for the Dainik Bhaskar Group’s internal reference has converted into a data source that the Group is sharing with media planners and buyers. The intention is to make this data source – ‘DB Assist’ – a reference source for information on market, media and economic variables. Based on an all-India database, DB Assist provides indicative level information from across markets and publications, based on sources such as IRS, Indiastat.com, Indicus Analytics, Hansa Research and others.

exchange4media Mumbai Bureau Jul 8, 2010 8:40 AM

<b>Archana Jain</b>, Managing Director, PR Pundit

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We believe in integrated marketing communications. We believe that the customer is at the heart of all propositions and it is, therefore, imperative that we propose a PR programme that supports the business objectives of organisations. Norms rendering PR as distinct from marketing are no longer appropriate in this age of consumerism, in which consumers aggregate all messages in making a decision to interact with the brand or company.

e4m Desk Jul 8, 2010 12:00 AM