Indian television is set to witness the return of money and brain power. The game show that started it all – ‘Kaun Banega Crorepati’ – is set to return for Season 4 with the original host, but on a new channel – Sony. Imagine is ready with ‘Big Money’. ‘Dus Ka Dum’, too, will return for the next season.
As discussed in Part 1 of the post, the online advertising industry, driven by search marketing, has grown from $100 million to $20 billon in less than 10 years. Even though Internet users have reached a critical mass and they are spending a lion’s share of their leisure time on the Internet, what is preventing the industry from going from the current $20 billion to $200 billion? Vivek Bhargava, MD, Communicate2, further analyses.
Digital Vidya, a company specialising in digital marketing learning, is organising Social Media Marketing Bootcamps in Delhi and Mumbai. To be held in Delhi on July16 and 17 and in Mumbai on August 20 and 21, these bootcamps will primarily focus on how to leverage social sites like Facebook and Linkedin as powerful marketing tools for brand promotion, lead generation and sales or community building.
Following the announcement of 50:50 venture between Reliance Broadcast Network Ltd and US-based media conglomerate CBS Studios International to launch a series of television channels in India, the venture, called Big CBS, has now invited agencies to handle its advertising business. A highly placed industry source has confirmed the development.
The Board of Network18 Group has approved a re-organisation plan to create a simplified two-listed entity structure for the Group. The New TV18 entity consolidates all TV businesses of the group, while the New Network18 will hold a controlling interest in New TV18 and will be the operating company for the Group’s digital, publishing, sports and event management businesses.
MillwardBrown India held a seminar in Bangalore on July 7, 2010, where it gave insights into neuroscience based research and how marketers could leverage that. Titled ‘Link: What lies beneath’, the seminar also looked at the concept of ad transference and its various facets.
What began as an initiative for the Dainik Bhaskar Group’s internal reference has converted into a data source that the Group is sharing with media planners and buyers. The intention is to make this data source – ‘DB Assist’ – a reference source for information on market, media and economic variables. Based on an all-India database, DB Assist provides indicative level information from across markets and publications, based on sources such as IRS, Indiastat.com, Indicus Analytics, Hansa Research and others.
The Jammu & Kashmir Government has lifted the ban imposed on the three dailies – ‘The Shadow ‘, ‘The Early Times’ and ‘The Glimpse of Future’ – which were banned in the wake of alleged inflammatory reporting on July 1, 2010. The three newspapers have resumed work from July 6 onwards.
Leading fashion and lifestyle portal stylekandy.com has appointed veteran fashion journalist Jaydeep Ghosh as Consulting Editor. Initiated into fashion and fashion features by Rajesh Pratap Singh and Lynne Frank of Life PR, London, Ghosh, over the years, has created a niche for himself in the world of fashion journalism.
We believe in integrated marketing communications. We believe that the customer is at the heart of all propositions and it is, therefore, imperative that we propose a PR programme that supports the business objectives of organisations. Norms rendering PR as distinct from marketing are no longer appropriate in this age of consumerism, in which consumers aggregate all messages in making a decision to interact with the brand or company.