The Anchor Electricals campaign was conceptualised, created and executed solely by Outdoor Advertising Professionals (I) Pvt Ltd (OAP) in three stages. The aim was to show the birth of a new identity for Anchor through gradual change of the old logo and the emergence of the new one.
Indiatimes has announced the launch of Hibuddy, its first ever voice social networking and blogging service for mobile users. In order to avail of this service, users need to call 58888199 and create their voice channel, through which they can connect to other users with similar interests. Thus, users looking for social networking no longer need to be connected to the Internet and can easily find friends right from their mobile phones.
Minister for Information & Broadcasting Ambika Soni on July 13, 2010 inaugurated the 1st Regional Conference of Media Units in the North-East at Guwahati. Speaking on the occasion, Soni said that all efforts would be made to innovate communication tools and processes in order to address the communication needs of the North-Eastern region. For this purpose, the initiatives of the I&B Ministry would aim to empower the people with quality information, while at the same time looking into issues related to infrastructure upgradation for media units, manpower requirements for enhancing information dissemination , programming and content creation for effective outreach.
Just a month after launching their digital division ‘Proximity’, BBDO India has announced another significant hire. Nagessh Pannaswami has joined the agency as Head of the Mumbai operation. He moves from McCann Worldgroup, where he was leading ‘Altitude’. Pannaswami will report to Ajai Jhala, CEO, BBDO India.
Network18 Group and Sun Network have joined hands to launch one of India’s biggest distribution entities. The new entity, to be called Sun18, also marks the entry of Network18 Group into the Indian television distribution space. To begin with, Sun18 will distribute a total of 33 channels from Viacom18, Network18, Disney India Network and the Sun Network.
In a captain’s knock, Mahendra Singh Dhoni has inked a Rs 210-crore deal with talent management company Rhiti Sports Management and Mindscapes One. As part of the three-year pact, Rhiti Sports and Mindscapes One would now manage all endorsements deals of Dhoni.
Sudhir Saxena, the former Editor of India News Magazine, is set to launch a monthly Hindi magazine, titled ‘Dunia In Dino’, by the end of the July 2010. The magazine will focus on political and social issues, besides covering the Hindi literature world. Saxena said that an English version of the magazine would also be launched soon.
MTR Foods is aggressively looking at shedding its image of being a regional player and be a national brand. In keeping with its growth strategy the company has recently revamped its packaging and brought a semblance in its portfolio. MTR Foods is also planning to increase its spends on media.
State Bank of Patiala has invited applications for the empanelment of ad agencies for undertaking the Bank’s publicity and promotion related activities. The empanelled agencies would be entrusted with consultancy services, creative work, production and the release of advertisements across all media platforms.
Post the joining of Ravinath Menon as Programming Head of Sun TV Network in October 2009, its flagship channel Sun TV has been fortifying its non-fiction content, especially reality shows. However, this is not being done at the cost of the fiction content, that still remains strong, asserts Menon. He also shares with exchange4media the Network’s plans for its movie and music channels as well as the revamping of Surya TV.
Times OOH’s Hemanth Shah is joining Lintas Media Group (LMG) as President, Out-of-Home Initiatives. His mandate would include the agency’s expansion into various out-of-home consumer spaces, including retail, events, transport, sports and outdoor. Shah will work closely with Aaren Initiative, LMG and Karishma Initiative leadership, and would report to Lintas Media Group Chairman & CEO Lynn de Souza. Shah is expected to assume office this week.
In a bid to attract and retain viewer interest, GECs are increasingly letting viewers get more and more involved with their various offerings – from selecting the name of a show to decide on the lead protagonist after a leap in time. exchange4media takes a look at how Colors and Zee are whipping up viewer interest.
<p align=justify>Our approach to health insurance lies in our positioning -‘Let’s Uncomplicate’. It is our belief and our journey. Health insurance is not yet seen as the ideal vehicle to finance healthcare expenditure. We want to showcase Apollo Munich as a straight-forward, user-friendly and hassle-free health insurance company that will consistently tackle the general concerns faced by people when it comes to healthcare and health insurance.