Sport18, the sports marketing division of Network18, along with TI Cycles, announced the launch of BSA Hercules India Cyclothon – Delhi 2010, on July 28, 2010. The event, which will be held at Barakhamba Road on Sunday, August 29, is open for registrations now.
In line with its ‘Best of Brands’ philosophy, MSM Discovery Pvt Ltd, popularly known as the TheOneAlliance, has established a long-term strategic relationship with Neo Sports for a pan-India distribution for its premium sports channels – Neo Sports and Neo Cricket.
GroupM is slowly but surely redefining talent management by undertaking innumerous initiatives to ensure active engagement for its employees. Recently, at the World HRD Congress 2010 held in January 2010, GroupM was crowned as the ‘Top Employer Brand’ at the 5th Employer Branding awards. GroupM was also awarded three Talent Management Awards at the event. GroupM was the only media planning and investment company to feature in this list.
STAR CJ Network India, a 50-50 partnership between STAR India and CJ O Shopping (a home shopping business from South Korea), is all set to launch its channel, Star CJ Alive, formally from August 1. The channel had launched a pilot phase on Star Utsav in September 2009, which entailed a six-hour dedicated slot for Star CJ Alive.
The Airports Authority of India (AAI) has invited bids in two parts (technical and financial) for installation of three 32-inch LCD/ plasma TV screens in the terminal building of the Maharana Pratap Airport at Udaipur in lieu of advertising rights. The contract shall be awarded for a period of three years.
Hover.in, a start-up set up in 2008 that builds ‘user engagement’ platforms that deliver the best of web using tooltips, has now launched a new product, called HasLaunched. HasLaunched aims to revolutionise intext marketing, where using Hover technology the marketer can gain an edge over just having a text highlighted as has been the case in the past.
DNA is completing five years on July 30, 2010. To commemorate this occasion, the English daily has launched a multi-media campaign to celebrate Mumbai’s five years of ‘Freedom of Choice’. KU Rao, CEO, DNA, told exchange4media that the paper intended to emerge as a national newspaper and be published from all major markets in the next five years.
Rajneesh Bahl is joining Percept OOH as Business Head. He takes charge from the first week of August. Bahl’s last stint was with Clear Channel as President, where he spent six months. In his new role, he will be reporting to Sanjay Pareek, President, Percept OOH.
Sandy Pinto, who was with Ignitee Digital Solutions as Senior Vice President, has quit the agency. He has decided to turn entrepreneur and has started his own venture, called Purple Spinach Communications. According to Pinto, “Purple Spinach will be all about ideas that integrate with brands to provide them 360 degree solutions across platforms.”
To further strengthen its presence in the Hindi belt, Hindustan Media Ventures Ltd (HMVL) is all set to launch its Hindi daily Hindustan’s Gorakhpur edition in the first week of September this year. Nagendra will be the Regional Editor for the Gorakhpur edition. Prior to this, he was Regional Editor of Hindustan’s Lucknow edition. He has been associated with Hindustan since 1986.
Sun TV continued with its robust performance, reporting revenue growth of ~53 per cent for the first quarter of fiscal year 2010-11 at Rs 4,404 million. The net profit stood at Rs 1,709 million, an increase of 42.7 per cent from Rs 1,198 million in the same quarter last year.
Since time immemorial man has been obsessed with the creation of a mind reading machine – I believe that a combination of Search and Social media is the closest man has reached to accomplishing this dream, says Vivek Bhargava, MD, Communicate2. Beginning this week, Bhargava’s column ‘Reading Minds’ would be carried every alternate Thursday, where he would give a perspective on the digital medium and how it can help organisations have the competitive advantage.
Mastiii, the music and entertainment channel from Sri Adhikari Brothers, may be only three weeks old, but the channel has excited media professionals, who have given it the thumbs up. The channel’s numbers have been received in a positive light by media professionals and it content seems to have found quite a few takers across age groups.
Venus Water Heaters has appointed OMD and Rubecon as its media and creative agencies, respectively. The incumbent media and creative agencies are Mindshare and JWT, respectively. No formal pitch preceded these wins and the company has appointed both the agencies based on their credentials and track record.