Date-wise News
MTV brings yet another out of the ordinary reality show – ‘MTV Girls Night Out’
Srei Infrastructure appoints Motivator as media AOR
Following its decision to appoint McCann Erickson as its creative partner, Srei Infrastructure, a holistic infrastructure institution, has assigned its media mandate to Motivator. The win comes in the wake of a multi-agency pitch.
DDB Mudra makes newspapers talk for Volkswagen Vento
Volkswagen has done it again. After creating a much talked about roadblock to announce its launch in India, the German auto major came out with what has been termed as ‘world’s first talking newspaper’ innovation for its sedan Vento. DDB Mudra is the agency behind this innovation.
Spikes Asia 2010: Sundar Swamy, Ajay Kakar & Colvyn Harris delve on agency-client relations
The first session of the last day of Spikes Asia 2010 focussed on the agency-client relationship and the three speakers – Ajay Kakar, CMO, Aditya Birla Group – Financial Services; Colvyn Harris, CEO, JWT India; and Srinivasan Swamy, Chairman, RK Swamy Hansa Group – presented the India picture on the subject.
Spikes Asia 2010: Of soulful egoists, conversation changers and magic
Spikes Asia 2010 ended its final day with magic – from advertising magic of BBDO’s David Lubars and TBWA’s John Merrifield to Publicis Asia’s Calvin Soh, and finally, Japanese magician Cyril Takayama ending the sessions. The conversations of the day ranged from soulful egoists who can change conversations and finally how advertising, when thought through, is a bit like magic.
Dentsu Communications opens second office in Bangalore
Dentsu Communications has set up its second office in Bangalore. The agency will now operate through two separate set-ups in Bangalore – Bangalore One and Bangalore Two. While Bangalore One will operate from the current premises located at 8, Vittal Mallya Road, Bangalore Two starts off at a swanky new office on Ulsoor Road.
Bloomberg UTV appoints Manoj Menon as Senior VP, Ad Sales
Bloomberg UTV has been abuzz with activity in recent months. The channel has had some high level inductions in the last few quarters. The most recent addition to the team is Manoj Menon, who joins as Senior Vice President, Ad Sales.
Spikes Asia 2010: Indian agencies bring home 36 metals
Spikes Asia 2010 ended with the Spikes Awards ceremony. India has sent the highest number of entries this year, but the metal tally has dropped from the 41 of last year and to 36 metals this year. Winning agencies include JWT India, Ogilvy India, TapRoot India, BBDO India, MediaCom India, Mudra Group, Leo Burnett India, McCann Worldgroup, Grey Worldwide India, Bates 141 and Creativeland Asia.
Astro subsidiary to acquire 49 pc stake in NDTV Lifestyle for $40 mn
NDTV and Malaysia’s Astro have reached an agreement, wherein Astro subsidiary South Asia Creative Assets Ltd will acquire a 49 per cent stake in NDTV Lifestyle Holdings in two tranches for $40 million. The balance 51per cent stake in the joint venture will be held by NDTV.
<b>Mr. Rajiv Desai</b>, CEO, Comma Consulting
At Comma, our specialty is personalised attention to clients and unmatched experience in the industry. Above all, we look to build long-term relationships with clients, staff members and media. The idea is to put the client first. You do that not just by quality of service but also by anticipation of needs. Unmatched service has to do with experience. This means dealing with all scenarios that affect corporate communications: crisis, financial, public affairs, media relations, publicity and government relations.