Date-wise News

O-Zone’ and ‘Coffee Bean and Tea Leaf’ tie up

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O-Zone, India’s leading wireless network solution provider has joined hands with ‘Coffee Bean and Tea Leaf’ to give its customer a joyful experience of enjoying O-zone’s Wi-Fi service while sipping their favourite coffee. The tie-up will enable customers of Coffee Bean and Tea Leaf to use O-Zone’s Wi-Fi service at all the outlets of the café chain through pre paid vouchers. The Wi-Fi services can be enjoyed by the customers at all the Wi-Fi enabled devices including mobiles, laptops and tablets.

e4m Desk Dec 14, 2010 1:37 PM

impact Person of the Year: Industry names its favourites as Dec 16 approaches

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Stage is set for crowning of the ‘impact Person of the Year’ on December 16, 2010. The Award, in its sixth year, is set apart from other awards in that the winner is nominated by her/ his own peers from the industry. This year’s nominees include Sam Balsara of Madison World, Ravi Dhariwal of BCCL, Arnab Goswami of Times Now, Sanjay Gupta of Jagran, Aroon Purie of India/ TV Today, Vikram Sakhuja of GroupM, Ronnie Screwvala of UTV, Uday Shankar of STAR India, Man Jit Singh of MSM/ Sony, and Rajiv Verma of HT Media. The award is presented by Jagran.

Anisha Singhi Dec 14, 2010 8:35 AM

Octane launches integrated mobile marketing services

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Permission based e-marketing is an initiative to spread a company’s message without winding up unread in the spam folder of recipients, or worse, annoying potential customers, driving them away from your product. Delhi-based Octane marketing has entered into the fray with its newly launched product, which will allow a marketer to simply create the message and then automate the distribution across various mediums.

e4m Desk Dec 14, 2010 8:12 AM

Digital marketer Blazar turns one

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Digital marketing agency Blazar recently celebrated its first anniversary. A spinoff of digital firm Quasar, the company has in this one year carried out campaigns for various digital companies, including Makemytrip.com and Shine.com. Blazar Business Head says that he wants to change the perspective on digital advertising and shift focus from CTR and CPM to newer metrics, which more accurately reflect the engagement of the audience.

e4m Desk Dec 14, 2010 8:09 AM

IRS Q3 2010: Interpretation of IRS data for magazines, impasse continues

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Magazine publishers have always decried the results of the Indian Readership Survey (IRS), stating that the numbers are not always representative of the actual readership. While there is still uncertainty on which is the most relevant metric – AIR or TR – for measurement of magazine readership, the question also arises on how magazines that are not registered with the MRUC get measured.

Nitin Pandey Dec 14, 2010 8:06 AM