The inaugural e4m & n2m OOH Awards saw Mudra Max being adjudged OOH Agency of the Year. Philips walked away with the OOH Advertiser of the Year.
Freemium models built around microtransactions have a lot of potential, and not just in games, but who’s on board?
In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.
How should GECs and news channels reinvent themselves to meet changing needs of the audience and advertisers? Rajat Sharma, Chairman & Editor-in-Chief, India TV, shares how...
Marketers and media owners should build a better eco-system and the latter should be accountable to the former, says Mohit Beotra, Head, Brand & Media, Bharti Airtel, India and South Asia.
Fevicol is back with its new campaign, which retains the norm of simplicity accompanied with cuteness and humour of the earlier ads.
While the Indian OOH industry has grown reasonably in the last few years, biggest worry is lack of accurate measurement and accountability, industry experts feel.
Technology or innovation, what could drive the OOH industry into the next growth phase? Industry experts are divided on this...
“Digital Out of Home brings along various options where advertisers can actually engage with their potential customers,” says Tom Green, President, Life Pattern Digital.
Kinetic Media Global CEO Steve Ridley’s global outlook for OOH Media 2011 is an interesting one. He also feels that “India runs the world; it’s just that the world doesn’t know it yet!”
While the Pitch Madison Media Advertising Outlook 2011 reflected a bullish growth of 27 per cent for the media-advertising industry in 2010, key industry experts believe the momentum is likely to continue this year as well.
Indian advertising industry is going through boom time and there are buoyant predictions for 2011 too, but Sam Balsara, CMD, Madison World, warns that media owners should handle this boom time responsibly.
Small Industries Development Bank of India (SIDBI) has invited agencies for empanelment for its creative and media duties.
Sunil Gautam, Chairman, Hanmer MSL, is stepping down from his current role from today. Responsibilities of the Chairman’s role will be transitioned to Jaideep Shergill, CEO, Hanmer MSL.
E-commerce company Myntra.com has roped in Maxus Bangalore to handle its media duties. There was no formal pitch for the business.
Scarecrow Communication has appointed Kapil Tammal as its new Creative Director. Tammal comes from McCann Ercikson. Tammal is an art director thus will bring the right mix of ideas and design to Scarecrow.