Beginning 2008, the world pressed the ‘reset’ button and started operating in the ‘New Normal’. India PR & Corporate Communications Conference 2011 will seek to define and decode what this ‘New Normal’ is.
Budget Day viewership has seen a marginal growth for English business news channels in 2011. exchange4media finds out how media planners view this…
While in six metros, the India-England match had rated well, in All India ratings, the match has delivered 11 TVR, peaking at 20.96 TVR.
Microsoft has paid Nokia $1 billion as part of the deal between the two companies to produce Windows Phone 7 based smartphones.
Indiatimes 58888 has announced that they have acquired the exclusive mobile and Internet rights of Sarthak Music.
Online ad network Komli media has announced two new hires to head engineering and expansion into the Middle East.
TRAI data reveals that by February end, 38 lakh subscribers chose to port their mobile phone connections to new operators, showing no slowdown in the number of requests.
As per TAM Media Research data, CNBC Awaaz has maintained its leadership in Hindi business news channel genre on Budget Day (February 28) 2011. Aaj Tak has retained top position in the Hindi general news channel domain.
CNBC TV18 maintains lead; ET Now shows growth. CNN IBN leads general English news channel pack; Times Now and NDTV 24x7 follow.
iYogi, a direct-to-consumer remote tech support company, has appointed Prathap Suthan as its Chief Creative Officer. Suthan will be responsible for building iYogi into a global brand.
Entertainment and marketing company Kwan has acquired controlling interest in Eye D Communications, an entertainment and lifestyle PR agency.
Yahoo! and Nielsen have announced the launch of Brand Impact, a study aimed at quantifying branding effectiveness of online advertising campaigns across Asia.
Spenta Multimedia is launching the Indian edition of ‘Domus’, the Italian bilingual international magazine on architecture, art and design, in May 2011.
Alchemist, the talent solutions company led by Manish Porwal, has launched its Delhi (NCR) office with communications expert Nandini Bhupat as its lead.
Neeraj Sanan has been given the additional portfolio of distribution at MCCS and his designation is now Vice President - Marketing & Distribution. Satyakki Bhattacharjee has been given the additional responsibility of Legal Affairs.
The second edition of the Indian Digital Media Awards 2011 has been set in motion. Entries are now open for the Awards. This year, there will be 25 Awards across five categories.
Discovery Networks Asia-Pacific (DNAP) announced the appointment of Mehuli Shah as Director, Advertising Sales, West. Shah will be responsible for generating advertising revenue along with planning and implementing business development activities in new market segments for all DNAP’s networks in India. Based in Mumbai, she will report to Karamjit Dua, Vice President, Advertising Sales.
One sector that needs business discipline is media agencies. In their rush for aggregating volume and growing in size, media agencies have knowingly or unknowingly brought down value for broadcasters and for themselves. In the end, they are not delivering value to advertisers as well, as they are just trying to buy cheap. There are agencies that are doing business at .5 per cent or 1 per cent, and some I am told, at negative rate of return. Then these agencies come to broadcasters and make meaningless offers. Will this not impact industry growth?