Even as dailies such as Dharitri and Samaj have registered an increase in readership, it does not make up for the loss of leading Oriya daily Sambad’s AIR numbers.
Yahoo has revealed several new ad formats, which the company hopes will bring new creative direction to display advertising. Nitin Mathur, Senior Director Marketing, Yahoo, speaks exclusively to e4m...
Despite drop in Q4, Eenadu closes the year higher than Q1 AIR; Sakshi registers a steady growth through the year. Overall Telugu dailies still lose readership.
With top dailies and top magazines losing readership, it has been a bad year for Tamil publications.
Leading daily Ajit has seen an AIR increase in an otherwise weak Punjabi dailies market.
Despite an increase in readership in the second half of 2010, Assamese dailies fail to recover the readership high at the beginning of the year.
E-commerce comes with unique issues of customer satisfaction. How do the companies keep on top of the problem and ensure that customers remain happy?
Consultants Bite Communications carried out a global survey to understand the acceptance of digital in today’s world, and found that the need for creativity is stressed by most respondents. Originality in content will drive growth, they said.
Winners of the 14th Asia Pacific Advertising Festival have been announced. From India, Leo Burnett India has topped the charts with six metals to their credit.
Nilesh Vaidya, Executive Creative Director and Mumbai Creative Head, Euro RSCG, has put in his papers. He is joining Network Advertising as Executive Director.
In 2010, the Indian Media & Entertainment (M&E) industry registered a growth of 11 per cent over 2009 and touched Rs 652 billion, says a FICCI-KPMG report.
Hindustan Insecticides Ltd (HIL), New Delhi, under the Ministry of Chemicals and Fertilizers, has invited ad agencies to pitch for a five-year empanelment contract.
Mobile social networks like RockeTalk and Mig33 have made great headways into smaller towns and cities, and boast active communities. How can brands effectively use this channel for marketing and advertising? e4m explores…
Even as Microsoft India officials have not commented on the development, it is understood that Microsoft’s decision to align with Starcom MediaVest Group for its media mandate would not impact India.
Ignitee Sports has signed on with Maxx Mobile to handle the company’s on-ground implementation for their sponsorship of IPL 4.