Speaking on the revolution in the marketing system, Daniel Morel, Chairman and COO, Wunderman, lists four important elements for a successful communication strategy.
If it weren’t for the scorching heat outside and the superb air-conditioning inside, would one still sit through those presentations, wonders Dheeraj Sinha, Regional Planning Director, Bates141, as he feels there’s an air of ‘been there, done that’ at GoaFest…
“Looking beyond ourselves is the key to new inspirations that all of us are so desperately trying to squeeze out of these sessions,” says Dheeraj Sinha, Regional Planning Director, Bates141.
The fourth edition of IPL got off to a spectacular start, with performances by Shah Rukh Khan and several leading singers and performers at the opening ceremony put together by Wizcraft.
For Laurie Coots, Chief Marketing Officer, TBWA, the ad industry is about brand belief and brand behaviour business as she lists the key points for marketers.
Deciphering consumer behaviour has always been a challenge for markets, but if one were to follow Brain Science, this exercise would lead to many success stories, as Robin Wight, CEO, Engine, explains…
The Indian Oil Corporation Ltd (IOCL) has invited ad agencies for a two-year empanelment for its corporate communications department at the northern region office, New Delhi.
Small ideas are brilliant, says Pat Burns, Creative Head at BMB Madison, writing exclusively for e4m. “Three cheers for the simplicity and purity of small ideas,” he exclaims.
New age health brands talk to “you” the person, not just to your problem, says Shaziya Khan, Executive Planning Director, JWT, as she advises brands to “Sell health and not health care”.
Even as Creative Abby had auditors in previous years too, in 2011 the Awards Governing Council had a large role chalked out for awards auditor KPMG.
Celebrations are in order as agencies enjoy the fruits of their hard work, duly recognised at the Creative Abby. Mudra Communications bagged the highest number of metals, while Ogilvy India was the only agency to take home a Grand Prix this year. Leo Burnett, McCann Worldgroup, Contract Advertising and CreativeLand Asia are other agencies that performed well.
For Sir John Hegarty, fame and persuasion are important elements in brand building as he stresses on how brands need to be leaders and not mere followers.
Minus scandal, GoaFest 2011 was certainly shiny and happy and the cleaner and greener festival that Festival Chair Lynn de Souza had vouched for. Rules were adhered to, advertising was celebrated and aspirations were created – a look at all that was noteworthy at GoaFest this year…
The company’s focus is very clearly set on globalisation. Jaquar aims to establish itself firmly in the world’s top markets, to be acclaimed as an international brand. Jaquar has its presence today from the United Kingdom and the Middle East to Africa and the Far East besides Asia. Its products have been very well received in international markets, where they have successfully competed with major international brands.