Data gathered by ViziSense reveals that the website of UTI Mutual Funds attracts the most visitors from India within the vertical, and that moneycontrol.com is the most visited financial site for this information.
Rediff announces its entry into the group deals space, and Info Edge announces that it's investing Rs 90 million in MyDala.com even as SnapDeal claims to have reached a record 30,000 deals in a single day. Is the group deals vertical headed for a showdown?
Affle has launched a mobile magazine on cricket, which is being sponsored by HUL’s Vaseline brand and will carry exclusive content presented about off field action on cricket.
VivaKi India has announced that their digital talent pool, across three agencies – Digitas, Starcom MediaVest and Zenith Optimedia, along with VivaKi Nerve Center – has crossed 175 people, making the organisation the largest digital force in India.
Social media specialist Red Digital has been appointed by Godrej to handle their consumer-connect initiative ‘Godrej Power Play’ on social media.
Reliance Broadcast Network Ltd’s (RBNL) new Hindi entertainment channel, Big Magic, has appointed Purple Focus to handle its creative mandate and brand duties. The ad spend on the business is pegged at around Rs 10 crore.
Following a multi-agency pitch, Videocon Group has appointed AMO Communications to handle the creative business for its Sansui and Kelvinator businesses.
Usha International Ltd has invited agencies for a media pitch, as per industry sources. The presentations are slated to begin in a couple of weeks’ time.
Dabur India Ltd’s ad spends for Q4 FY11 stood at Rs 1,274 million as compared to Rs 1,156 million in the corresponding quarter last year. However, the ratio of ad spends to sales has gone down.
Shailesh Velandy, Vice-President, Mudra Max has put in his papers after a three-year stint. Confirming the news to e4m, Velandy said, “A long solo travel plan is on the cards”.
Mid Day Multimedia Ltd has informed BSE that the name of the company has been changed to Next Mediaworks Ltd with effect from April 26, 2011.
Hero Group has looked out of its roster agencies - JWT, PerceptH and Draftfcb Ulka - after a span of 10 years. Law & Kenneth would be handling the corporate account for the group, which is creating a new brand identity post the split with 27-year old partner Honda.
The latest phase of FM expansion would ensure the availability of 806 radio stations across 283 cities, as informed by Union Minister of Information and Broadcasting Ambika Soni.
A significant amount of advertising activity is currently happening in the education, travel & tourism sector, reflecting the vast variety of packages and courses being offered in the country. Global Advertisers the prime owner of strategic Hoardings in Mumbai observed the trend of market for OOH advertising. The heat of this summer would soothe down many brands this summer by innovative means of outdoor advertising offered at Global Advertisers. The agency has already spread arms in Mumbai Suburb from Bandra to Dahisar by means of adding new sites in its portfolio to serve clients extensively in Western Suburbs.
Discovery Networks Asia-Pacific (DNAP) today announced the appointment of Arun Thapar as vice president, programming – India. Thapar will be responsible for the overall planning, developing, and execution of programming strategies for DNAP’s six brands in India – Discovery Channel, TLC, Animal Planet, Discovery Science, Discovery Turbo and Discovery HD World. He will be based in New Delhi, reporting to Rahul Johri, DNAP’s senior vice president and general manager– India
<p align=justify>I am still not wholly convinced that the state of branded content in India does not give results. We have seen tremendous opportunities in cinema. Television would remain important... there is major room for growth in how we handle television and messaging innovation in television. Now, it is not so much about putting a brand in a show – it is simple product placement. It is more about integrating it with the show or even better, working with the content creator to create content for the brand, to create content that the brand would own and would traffic in commercial times. It is powerful for the show, for the brand to have that affinity to raise favourability – those metrics still work.</p>
<p align=justify>I am still not wholly convinced that the state of branded content in India does not give results. We have seen tremendous opportunities in cinema. Television would remain important... there is major room for growth in how we handle television and messaging innovation in television. Now, it is not so much about putting a brand in a show – it is simple product placement. It is more about integrating it with the show or even better, working with the content creator to create content for the brand, to create content that the brand would own and would traffic in commercial times. It is powerful for the show, for the brand to have that affinity to raise favourability – those metrics still work.</p>