Clarks, the footwear brand from U.K, which already had tested waters in 2005 in India, is all set to invest 15 pc of its turnover to brand building.
An increase in the mobile customer base and a more stable pricing environment towards the end of FY11 has led to a 16.2 per cent increase in Vodafone India’s service revenue.
Stage is set for the Indian Digital Media Awards 2011 with the judging process completed after a detailed second phase in Delhi on May 17, 2011. The jury panel has decided on the nominated entries and also deliberated on the contender for the Indian Digital Person of the Year.
The Express Group, which has stayed away from any branding campaigns in recent years, is coming up with promotional campaigns by July-end 2011.
BIG Magic marks RBNL’s entry in the regional entertainment space. Anand Chakravarthy, Executive Vice President - Marketing, RBNL, speaks at length on the channel’s marketing and content strategies...
Ogilvy & Mather’s three-campaign push for Bank of India reiterates the ‘real relationships’ peg of the bank.
The organisers of the 58th Cannes Lions International Festival of Creativity have announced that Swedish home furnishing retail company Ikea would be the recipient of the prestigious Advertiser of the Year Award for 2011.
Synovate India has been carving a niche in the highly segmented customised space. The company’s growth has been well above the industry standard for the year 2010. Managing Director Mick Gordon shares the reasons behind Synovate India’s above-par performance.
Following the culmination of a creative pitch process, ICICI has decided to appoint Draftfcb Ulka to handle the creative duties of its credit card business. Bates 141 was the incumbent agency.
Keeping its new generation youth TG in mind, Levi Strauss & Co has replaced its brand Signature with a new brand called Denizen. This is the first brand in the history of Levis that has not been launched in the US.
The internet allows things to be instant, quick and convenient. The confluence of these three drives the web; the future is in services not retail. Logistics is a major stumbling block holding back retail. On the other hand, taking off for a services brand is very easy. With a retail brand, customer satisfaction happens outside the store. It's hard to ensure a good experience. Services on the other hand are going to grow much further.
Like a good wine takes time, so did we. We have been working together as affiliates for three years and for us, it has become extremely important to get to know our partners and to spend time working together. So this is basically about a long term relationship and sustaining our clients. Sampark is one of the best operatives in the market place. They have client retention of seven years. From both sides – be it Sampark or Ketchum – we knew we could just not do this too quickly or easily.
“Our biggest form of advertising is the café itself. As we keep saying, each of our 1070 stores is a marketing tool. By being present in all the high streets and the significant malls, the visibility we have is not easily measurable. While this may not account for advertising in the traditional sense of the word, it is surely one of the best ways to reach out to our prospects.”