Mid Day is celebrating its 32nd anniversary with a special issue for its readers in Mumbai, Delhi, Pune and Bangalore. Based on the theme of ‘Fast Forward’ the special issue looks at future trends in various fields over the next 32 years...
While some Indian delegates were not expecting any recognition in Films this year, some others were shocked that only two Indian entries made it to the shortlist. JWT India opened its Cannes Lions 2011 account with Bharti Airtel’s ‘Endless Goodbye’, and Mudra’s ‘Silent Anthem’ was the other entry to be shortlisted.
SapientNitro has been signed on by Atlanta-based First Data as its agency of record (AOR). They will now be handling corporate identity and through-the-line advertising for First Data.
Star Health Insurance has roped in Ignitee Digital Solutions to handle its online marketing activities.
IBD India, the integrated brand development wing of Hakuhodo Percept Company, has roped in Akash Sharma as Creative Director for their Delhi office. The agency has doubled its strength after winning new businesses.
Shortlists for the first ever Creative Effectiveness Lions at Cannes Lions have been announced and BBDO India is the sole Indian entry to find a place in this shortlist for its well-known W.A.L.S. campaign.
Led by the growth of Divya Bhaskar and Sandesh, ‘Any Gujarati’ daily added 2.35 lakh more readers in a year, taking the average issue readership to 1.02 crore in IRS 2011 Q1.
Overall in Jammu & Kashmir, ‘Any Hindi’ daily reported an average issue readership of 1.60 lakh, a decline of 5.88 per cent. The AIR of ‘Any English’ daily stands at 1.10 lakh in IRS 2011 Q1.
Marathi dailies continue to dominate in Maharashtra. The leader in the space is Marathi daily Lokmat with an average issue readership of 73.05 lakh in IRS 2011 Q1, however, a marginal decline of 0.76 per cent compared to the corresponding period in 2010.
All English dailies surveyed among the top ten have reported negative growth in Orissa, garnering an AIR of 3.07 lakh in IRS 2011 Q1 for ‘Any English’ daily, a decline of 10.23 per cent compared to last year.
McCann Worldgroup’s Anil Ralph Thomas has his moments of fun at TOI’s beach party. The sessions, too, leave him in a mirthful mood – be it the Saatchi New Directors showcase or the McCann seminar or the Ogilvy & Inspire session, featuring Sir Ken Robinson...
Marketers, today have a plethora of options to communicate to the consumer. Are these platforms being used judiciously or is the message getting lost amidst it?
In a power breakfast, IPG officials discussed threadbare the issues that faced women professionals in the advertising industry, and what various companies, including clients, were doing to overcome these hurdles. Speaker Lynn de Souza, Chairman & CEO, Lintas Media Group, explained the India approach.
As Cannes Lions 2011 begins the sixth day, Festival CEO Philip Thomas, reflects back on the week, and some things that can be expected from the Festival next year.
Mobile and online video advertising group Vdopia has established a marketing partnership with Middle East’s IAS Media-Digital to drive market penetration.
QR (Quick Response) codes are being used to hyperlink print medium and increase interactivity. They can be scanned by a mobile phone camera and linked to WAP sites and other multimedia content.
Adding more businesses to its kitty from Gitanjali Group’s stable, PerceptH has been assigned the duties of D’damas on a project basis. The win was not preceded by any pitch process. PerceptH has already conceptualised a campaign for the brand featuring Sonakshi Sinha.
Effie Worldwide and WARC announced the first Global Effectiveness Rankings during the Cannes Lions International Festival of Creativity, which included the most effective agencies, advertisers and brands in APAC. Ogilvy Mumbai was pronounced the Most Effective Individual Agency Office, followed by Lowe Lintas Mumbai.
Virtual home shopping brand Naaptol.com has launched an exclusive club, Naaptol Club, which offer discounts up to 80 per cent on luxury brands.
<p align="justify">Radio will be about 8-9 per cent of the total ad industry. It will grow rapidly, especially after Phase III is rolled out… Radio has been and continues to be a very sexy medium. It’s fast paced, high-on-adrenaline and best of all, we get to work with some of the most creative music personalities.</p>